Wix
£16/mo est.
- Entry plan
- £16/mo (Core)
- Tx fee
- 0%
- Free themes
- 900+
- Apps
- 500+ apps
- Support
- 24/7 online
- Est. monthly cost
- £16/mo
Wix
Beginner-friendly drag-and-drop builder with no platform commission on sales; bills UK customers in GBP.
- Entry plan
- £16/mo (Core)
- Tx fee
- 0%
- Free themes
- 900+
- Apps
- 500+ apps
Best for
Beginners and small UK businesses wanting an easy drag-and-drop builder with GBP billing.
Pricing breakdown
All prices in GBPLast verified 16 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Very easy drag-and-drop builder
- No platform commission on sales
- Native GBP billing
- 900+ templates and a large app market
Cons
- Selling needs the Core plan or above
- Less scalable for large stores
- Template cannot be changed after publishing
- Limited multi-currency
About Wix
Wix is a hosted website builder with a drag-and-drop editor that makes it one of the easiest ways to launch a small UK store. It bills in GBP and takes no extra platform commission on sales (you pay only the gateway rate). Selling requires the Core plan or above; the cheaper Light plan has no online store, and the range tops out at Business Elite.
With 900+ templates and a large app market, Wix is friendly for beginners, though it is less scalable than Shopify for large catalogues and you cannot change a template after publishing without rebuilding. For a small, design-led shop it is a quick and approachable on-ramp.
Wix was founded in 2006 and is headquartered in Tel Aviv, Israel.
How Wix compares
Side-by-side with the closest alternatives by estimated cost.
Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.
Squarespace
£16/mo est.
- Entry plan
- £16/mo (Basic)
- Tx fee
- 3% (Basic), 0% (Core+)
- Free themes
- 100+
- Apps
- 40+ extensions
- Support
- 24/7 email; live chat (business hrs)
- Est. monthly cost
- £16/mo
GoDaddy Online Store
£15/mo est.
- Entry plan
- £14.99/mo
- Tx fee
- 0%
- Free themes
- ~50
- Apps
- Limited
- Support
- 24/7 phone, chat
- Est. monthly cost
- £15/mo
Shopify
£19/mo est.
- Entry plan
- £19/mo (Basic)
- Tx fee
- 2% (Basic)
- Free themes
- ~13 free
- Apps
- 10,000+ apps
- Support
- 24/7 chat, email, phone
- Est. monthly cost
- £19/mo
Common questions about Wix
The same questions UK merchants ask before signing up.
Selling on Wix needs at least the Core plan at £16/mo (Core) on annual billing, with the higher Business tiers (£25/mo (Business) and above) adding capacity and features. The cheaper Light plan and the free Wix plan do not include an online store, so the Core plan is the real starting point for e-commerce.
Yes. Wix bills its UK plans in pounds (GBP), so there is no exchange-rate movement on your subscription. The prices shown on its UK site are charged in pounds.
No. Wix takes 0% platform commission on sales. You pay only the processing fee of your chosen gateway, such as Wix Payments or a third-party provider, with no extra Wix surcharge on each order.
Yes. Wix uses a drag-and-drop visual builder with no coding required and offers 900+ templates plus an AI setup assistant, making it one of the most accessible store builders. One trade-off: you cannot swap a template after publishing without rebuilding, so choosing the right design upfront matters.
Yes. Wix includes a native AI Site Builder and the Astro AI assistant that can generate and edit a store from prompts. Its AI-agent and MCP support is mainly through third-party tools at present rather than a native storefront MCP, so AI shopping-agent capability is more limited than Shopify's.
Both are beginner-friendly hosted builders that bill in pounds. Wix offers more design flexibility and a larger app market; Squarespace is known for stronger template aesthetics and content tools. Wix takes no platform commission on sales, and Squarespace charges 0% only once you reach its Core commerce plan.
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