Compare email marketing platforms for UK businesses. See pricing at your list size, automation features, e-commerce integrations, and UK SMS support side by side, all in GBP.
Browse all Email Marketing in our directory| Est. Cost /mo (GBP) | £0/moFreeCheapest | £0/moStarter (free)Cheapest | £0/moNewsletterCheapest | £8/moStarter | £13/moComfort | £13/moStarter | £15/moStandard | £16/moLite | £18/moStarter (1,000 contacts) | £22/moEssentials | £23/moEmail | £30/moDrip | £36/moLite | |
| Ratings | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 4.6Capterra (3,204) | 4.8Capterra (653) | 4.6Capterra (236) | 4.6Capterra (78) | 4.7Capterra (2,273) | 4.6Capterra (2,561) | 4.7Capterra (833) | 4.4Capterra (321) | 4.4G2 (13,599) | 4.5Capterra (17,624) | 4.6Capterra (528) | 4.4Capterra (188) | 4.5Capterra (503) | 4.4G2 (1,179) | |
| Pricing & Plans | ||||||||||||||
| Free | Starter (free) | Newsletter | Starter | Comfort | Starter | Standard | Lite | Starter (1,000 contacts) | Essentials | Drip | Lite | Custom | ||
| Per email volume | Per subscriber | Per subscriber | Per active contact | Per subscriber | Per contact | Per subscriber | Per subscriber | Per seat | Per contact | Per active profile | Per subscriber | Per subscriber | Custom (quote-based) | |
| £6/mo (Starter) | £9/mo (Pro) | Best£0 (free to 10K) | £8/mo (Starter) | £8/mo (Comfort) | £13/mo (Starter) | £12/mo (Standard) | £10/mo (Lite) | £18/seat/mo (Starter) | £9.84/mo (Essentials) | £15/mo (Email) | £30/mo | £10/mo (Lite) | — | |
| Unlimited contacts (billed by sends) | Active subscribers | Active subscribers | Active contacts (fair use: 12x contacts /mo in sends) | Active subscribers | All contacts (active + inactive) | All contacts including non-subscribers | Active subscribers (unsubscribes excluded) | Contacts cap which plan you can buy; the price is per seat | All contacts including unsubscribed | Active profiles only (excludes suppressed) | Active subscribers | All subscribed contacts | Custom (negotiated by volume) | |
| Yes (300 emails /day, unlimited contacts) | Yes (2,500 subscribers, 10,000 emails /mo) | Yes (10K subscribers, 1 automation, no A/B) | Yes (250 contacts, 3,000 sends /mo, no automation) | Yes (250 contacts, 2,500 emails /mo) | No (14-day trial) | Yes (250 contacts, 500 emails, 60 SMS /mo) | No (14-day trial) | Yes (free marketing tools, up to 2 users) | Yes (250 contacts, 500 sends /mo) | Yes (250 profiles, 500 emails /mo) | No (14-day trial) | No (free trial) | No (demo / contact sales) | |
| Email Marketing Features | ||||||||||||||
| Basic (Starter), Advanced (Business+) | Basic (time-based, Pro) | Basic (Free), Advanced (Creator+) | Unlimited (Growth+) | Basic (Comfort), Advanced (Power) | Advanced (Plus+); Basic (Starter) | Advanced (Pro); Basic (Standard) | Basic (Lite), Advanced (Plus) | Basic (Starter), Advanced omni-channel (Professional+) | Basic (Essentials), Advanced (Standard+) | Advanced (flows, triggers, predictive on every paid plan) | Advanced (visual workflow builder on every plan) | Basic (Lite), Advanced (Essentials+) | Advanced (omnichannel, AI) | |
| Shopify, WooCommerce, PrestaShop, Magento | Shopify, WooCommerce (via integrations) | Shopify, WooCommerce | None native (Stripe, WordPress; stores via Zapier) | Shopify, WooCommerce, BigCommerce, Squarespace | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce, Magento | Shopify (deep native), WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, Magento, Salesforce | Shopify, Shopify Plus, Adobe Commerce, BigCommerce | |
| Yes (UK supported) | No | No | Yes (add-on, UK customers only) | No (via integrations only) | Add-on (paid) | Yes (Pro plan only) | No (3rd-party integrations only) | No | Yes (UK SMS, paid add-on) | Yes (UK supported, 5 credits/SMS) | No (US only) | Add-on | Yes (native, omnichannel) | |
| Advanced (behavioural, transactional) | Basic (tags, segments) | Basic (tags, segments) | Moderate (unlimited audiences, web and event tracking) | Moderate (interests, activity, custom fields) | Advanced (behavioural, purchase, engagement) | Advanced (e-commerce behaviour, purchase data) | Moderate (tags, segments; unlimited on Plus) | Advanced (Pro+) | Moderate (tags, predicted demographics) | Very advanced (predictive, purchase behaviour, CLV) | Advanced (e-commerce focused, revenue-based) | Advanced (behavioural, purchase) | Very advanced (RFM, AI, behavioural) | |
| Yes (Business+) | Yes (Pro) | Yes (Creator Pro only) | Yes (A/B split sending, paid plans) | Yes (Comfort+) | Yes (all plans) | Yes (Standard+) | Yes (split testing) | Yes | Yes (Standard+) | Yes (all paid plans) | Yes | Yes | Yes | |
| Yes | Yes | Yes (Creator+) | No (hosted signup forms only) | Yes | Yes (Plus+) | Yes (limited) | Yes | Yes | Yes | Yes (limited) | No (no native landing pages) | Yes | Yes | |
| Yes (embedded, pop-ups) | Yes (embedded, hosted) | Yes (embedded, hosted) | Yes (embedded and hosted; paid plans only) | Yes (embedded, pop-ups, hosted) | Yes (embedded, pop-ups, hosted) | Yes (embedded, pop-ups, wheel) | Yes (embedded, pop-ups, hosted, AI builder) | Yes | Yes (embedded, pop-ups, hosted) | Yes (embedded, pop-ups, fly-outs) | Yes (embedded, pop-ups) | Yes (embedded, hosted) | Yes (embedded, pop-ups) | |
| 70+ | 40+ | 50+ | Yes | 100+ | 500+ | 250+ | 600+ | Not stated | 100+ | 100+ | 50+ | 100+ | 100+ | |
| High | High | High | Not stated | High | Very high (94% in independent tests) | High | Moderate (strong on Outlook, weaker on Gmail) | Not stated | High (89% in independent tests) | Very high (e-commerce specialist) | High | High | Very high (enterprise) | |
| AI | ||||||||||||||
| Native (Aura) | Limited (AI Answers chatbot) | Native (AI subject lines) | Native (AI Content Assistant, Brand Analyzer) | Native (AI writing assistant) | Native (Active Intelligence) | Native (Omnisend AI) | Native (AI Writer, Smart Designer) | Native (Breeze) | Native (Intuit Assist, 20+ AI) | Native (Klaviyo AI agents) | Limited (optimised sending) | Limited (AI Email Booster) | Native (WinstonAI) | |
| Native MCP (official) | Via 3rd-party (Zapier) | Native MCP (official) | Via 3rd-party (Zapier) | Native MCP (official, beta) | Native MCP (official) | Native MCP (official) | Native MCP (official) | Native MCP (official, beta) | Via 3rd-party (Zapier) | Native MCP (official) | Via 3rd-party (Zapier) | Via 3rd-party (community) | Via 3rd-party (Zapier) | |
| Integrations & Support | ||||||||||||||
| Yes (EU-hosted, consent tools, unsubscribe) | Yes (UK-founded, consent tools, unsubscribe) | Yes (consent tools, unsubscribe, sender ID) | Yes (UK company, DPA, unsubscribe, list cleaning) | Yes (EU-hosted, consent tools, unsubscribe) | Yes (consent tools, unsubscribe, sender ID) | Yes (consent tools, unsubscribe, sender ID) | Yes (GDPR DPA, EU SCCs, consent tools) | Yes (consent management, subscription types, cookie banners) | Yes (consent tools, unsubscribe, sender ID) | Yes (consent tools, unsubscribe, sender ID) | Yes (consent tools, unsubscribe, sender ID) | Yes (consent tools, unsubscribe, sender ID) | Yes (UK-HQ, enterprise-grade) | |
| 60+ | 20+ | 90+ | 19 | 140+ | 870+ | 130+ | 750+ | 1,000+ | 300+ | 350+ | 100+ | 250+ | 150+ | |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes (revenue) | Yes | Yes | Yes | Yes (revenue) | Yes (revenue) | Yes | Yes (revenue) | |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
| Business hours | Business hours | Email + knowledge base | Business hours | 24/7 chat | Business hours | 24/7 phone | 24/7 chat | Business hours | Business hours | Business hours | Business hours | Account-managed | ||
| No | No | No | No | No | No | No | No | No | No | No | No | No | Yes |
Independent, side by side breakdowns of the matchups merchants ask about most.
Ranked picks for specific business types, with our live cost calculator.
What each provider actually charges, plan by plan, with cheaper alternatives.
Ranked alternatives to the providers merchants are weighing up, with our live cost calculator.
Our team can help you evaluate your options based on your subscriber volume, automation needs, e-commerce platform, and whether you need UK SMS.