Linnworks and Veeqo are both UK-built multichannel tools, and they are both on the comparison table for this category. Beyond that shared origin, they target very different buyers. Linnworks is a mid-market platform for high-volume multichannel sellers who need sophisticated order routing and listing management across more than 100 channels, with pricing agreed individually for each customer. Veeqo is the SME-first option: free to start with its Shipping plan, quick to set up, and Amazon-backed. This comparison covers where they differ on pricing, channel coverage, integrations, and which type of business each one is actually built for.
Pricing and plans compared
Linnworks does not publish a price list. It is entirely quote-only, with pricing scaled to order volume and agreed directly with its sales team. There are no indicative tier prices on its website. This is by design: Linnworks targets mid-market and enterprise sellers where the cost of the software is part of a broader commercial conversation covering implementation, onboarding, and ongoing support. See the comparison table on this page for the current published data; contact Linnworks directly to get a quote for your specific volumes.
Veeqo takes the opposite approach. The Shipping plan is genuinely free with no time limit: it covers multi-carrier shipping label printing for Royal Mail, Evri, DPD, FedEx, and others, funded by commission Veeqo earns on each label rather than a subscription fee. The paid Inventory tier starts at a low monthly price (see the comparison table on this page for the published figure) and adds multichannel inventory sync, AI demand forecasting, digital picking, and the Veeqo scanner. A High Volume tier adds ERP connectivity and priority support.
For a small UK multichannel seller, Veeqo's free entry point is genuinely hard to argue with as a starting place. For a mid-market seller managing thousands of orders per month across many channels, Linnworks' quote-based model is the appropriate conversation.
Who each one is built for
Linnworks is built for mid-market and enterprise multichannel sellers with high order volumes across Amazon, eBay, TikTok Shop, Shopify, Etsy, and a long tail of other channels. Its strength is automating complex multichannel operations at scale: order routing rules, warehouse picking workflows, listing management across many channels simultaneously, and analytics via the Conjura add-on. If your business processes thousands of orders per month from multiple channels and needs a platform that can handle that complexity without manual intervention, Linnworks is the specialist tool.
Veeqo is built for SME multichannel sellers who want to consolidate orders from a few key channels, sync stock levels, print shipping labels, and manage fulfilment without a large upfront commitment. It is particularly well suited to Amazon sellers given the ownership relationship, and to UK businesses using Royal Mail, Evri, and DPD as primary carriers. The free Shipping plan lowers the barrier to entry significantly compared with any other tool in this category.
Inventory, channels, and integrations
Linnworks has the broader channel footprint: more than 100 integrations covering marketplaces, e-commerce platforms, B2B platforms, and global channels. Order routing automation is a core capability, not an add-on. The platform also includes SkuVault Core for warehouse management and Conjura for analytics as optional add-ons. Listing management across channels is a genuine differentiator: Linnworks can manage product listings on multiple marketplaces from a single interface, which is a significant time saving for sellers with large catalogues.
Veeqo covers the key channels well for its target market: Amazon, eBay, Etsy, Shopify, WooCommerce, and the major UK carriers. It is not trying to cover 100-plus integrations; the focus is on doing a smaller set of channels well and making shipping management easy. Multi-warehouse support and multichannel stock sync are included on the paid Inventory tier.
AI and automation
Linnworks includes native AI stock forecasting and dynamic demand planning as part of the core platform. Automation rules for order routing, channel assignment, and warehouse picking are central to the product experience. The platform also connects to external tools via Zapier and third-party community connectors.
Veeqo includes AI demand forecasting on paid tiers, covering stock replenishment recommendations based on sales velocity. The automation scope is narrower than Linnworks: the focus is on shipping label generation, order consolidation, and stock sync rather than deep order routing logic.
UK shipping and carrier support
This is an area where Veeqo has a structural advantage. As a shipping-first platform, Veeqo integrates natively with the UK carrier network: Royal Mail, Evri, DPD, FedEx, UPS, and others are all supported, with discounted label rates available through the platform. The free Shipping plan is funded by this carrier model, which means Veeqo has a commercial incentive to keep its carrier integrations current and competitive.
Linnworks also supports UK carrier integrations and connects to Royal Mail, Evri, DPD, and others, but shipping management is one function among many rather than the core product proposition.
UK considerations
Both platforms are UK-headquartered. Linnworks is based in Chichester and has been a fixture of the UK multichannel landscape since 2009. Veeqo was founded in Swansea in 2013 and acquired by Amazon in 2021.
The Amazon ownership of Veeqo is worth understanding clearly. For Amazon sellers, it is a positive: the FBA and Multi-Channel Fulfilment integration is tighter than any third-party alternative, and Amazon has incentives to keep those integrations working well. For sellers who prefer to keep their operations Amazon-agnostic, it is worth noting the ownership context before committing.
Linnworks offers 24/7 live chat, phone, and email support, which is the stronger support model for high-volume sellers running time-sensitive operations. Veeqo support is included on all paid tiers, with priority support available on the High Volume plan.
Pros and cons for this matchup
Linnworks wins on channel breadth (100-plus integrations), listing management automation, order routing sophistication, 24/7 support, and the ability to handle very high order volumes across complex multichannel setups. The trade-offs are fully quote-only pricing with no public figures, a mid-market positioning that makes it unsuitable for small-volume sellers, and all-partner accounting connectors with no native Xero or QuickBooks integration.
Veeqo wins on pricing accessibility (free Shipping plan, low-cost Inventory tier), Amazon FBA integration depth, UK carrier coverage, quick self-serve setup, and an SME-friendly onboarding experience. The trade-offs are no manufacturing or BOM support, narrower channel coverage than Linnworks, and paid tiers that scale with order volume.
The verdict
If you are a UK mid-market seller managing thousands of orders per month across many channels and need a platform that can automate order routing, listing management, and warehouse picking at scale, Linnworks is the specialist tool built for that operation. Contact them for a quote and plan for a structured implementation. If you are an SME multichannel seller, particularly one selling on Amazon, who wants to consolidate shipping, sync stock across a few key channels, and keep entry costs low, Veeqo is the natural starting point: the free Shipping plan removes the financial risk of trying it. Both are UK-built, both lack native accounting connectors, and neither supports manufacturing. The right choice is determined by your order volume, channel complexity, and budget.