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Durable

AI-first builder aimed at service businesses, bundling a site with CRM and invoicing.

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Entry plan
£19/mo (Launch)
Sites per plan
1 per subscription
AI limits
10 AI chats/mo (Free), 1,000 (Launch), unlimited (Grow)
Free plan
Yes, but owner-only with no custom domain

Best for

Sole traders and small service businesses wanting a site plus basic admin tools in one place.

Pricing breakdown

All prices in GBPSourced from provider's published pricing

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Fast, genuinely one-prompt site generation
  • Bundles CRM, invoicing and AI content tools
  • Free plan publishes a live site
  • Simple two-tier paid pricing

Cons

  • One subscription covers one website only
  • US dollar pricing only
  • Free plan is owner-only with no custom domain
  • No online store on any plan

About Durable

Durable is built around generating a small business website in seconds from a short description, then layering on the tools a service business actually needs: a simple CRM, invoicing, and AI assistants for blog posts and lead replies. It is aimed squarely at sole traders and small service firms rather than designers.

Each subscription covers one business, so running a second website means a second subscription. Pricing is US dollars only.

Durable was founded in 2021 and is headquartered in Vancouver, Canada.

How Durable compares

Side-by-side with the closest alternatives by estimated cost.

Assumes £15,000/mo volume, £50 average transaction, 70% in-person and 30% online.

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