Adobe Commerce (Magento)

Open-source Magento for maximum customisation; the enterprise Adobe Commerce licence is quote-only.

Entry plan
£0 (open source)
Tx fee
0%
Free themes
Hundreds
Apps
4,000+

Best for

Large UK businesses needing maximum customisation, with the developer resources to run a self-hosted store.

Pricing breakdown

All prices in GBPLast verified 16 June 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Maximum customisation and control
  • Open-source edition is free to self-host
  • Thousands of extensions plus Adobe Sensei AI
  • Scales to very large, complex catalogues

Cons

  • Requires a development team and robust hosting
  • Enterprise licence is quote-only and expensive
  • Steep learning curve
  • Overkill for small stores

About Adobe Commerce (Magento)

Adobe Commerce spans two products: Magento Open Source (free to self-host) and Adobe Commerce (enterprise, licence quote-only). The open-source edition is endlessly customisable with thousands of extensions (Adobe Sensei AI features require the paid Adobe Commerce licence), but it requires robust paid hosting and a dedicated development team to run. It targets large UK retailers that have outgrown hosted platforms.

The open-source path carries no platform transaction fee and scales to very large, complex catalogues. The enterprise licence is priced on quote and runs into serious annual figures, so it is noted rather than estimated here. For smaller stores it is far heavier than a hosted platform warrants.

Adobe Commerce (Magento) was founded in 2008 and is headquartered in San Jose, USA.

How Adobe Commerce (Magento) compares

Side-by-side with the closest alternatives by estimated cost.

Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.

Adobe Commerce (Magento)

£50/mo est.

Entry plan
£0 (open source)
Tx fee
0%
Free themes
Hundreds
Apps
4,000+
Support
24/7 (Enterprise)
Est. monthly cost
£50/mo

Ecwid by Lightspeed

£35/mo est.

Entry plan
£0 (5 products)
Tx fee
0%
Free themes
70+
Apps
100+
Support
Business hours
Est. monthly cost
£35/mo

ShopWired

£35/mo est.

Entry plan
£34.95/mo (Pro)
Tx fee
0%
Free themes
~25
Apps
Built-in features + integrations
Support
UK-based phone, email, chat
Est. monthly cost
£35/mo

Webflow

£22/mo est.

Entry plan
£22/mo (Standard)
Tx fee
2% (Standard), 0% (Plus+)
Free themes
Hundreds (community + Marketplace)
Apps
Webflow Marketplace (apps + integrations)
Support
Help center, support portal, Webflow University
Est. monthly cost
£22/mo

Common questions about Adobe Commerce (Magento)

The same questions UK merchants ask before signing up.

  • The Magento Open Source edition has no software licence fee: you self-host it and pay only for hosting, development, and any paid extensions. Adobe Commerce (the enterprise edition) is a paid product on a quote basis, priced relative to annual sales, so its licence is noted rather than estimated here.

  • The open-source software is free, but a self-hosted Magento installation typically needs robust paid hosting of around ~£50/mo (managed) depending on traffic and server specification. You also budget for a development team, theme work, extensions, and ongoing maintenance. The enterprise Adobe Commerce licence is quote-only and runs into serious annual figures.

  • Adobe Commerce targets mid-market to enterprise UK retailers that need maximum catalogue flexibility, complex B2B workflows, or multi-brand operations. It requires developer resources to set up and run and is generally overkill for small or early-stage stores.

  • No. Adobe Commerce charges no platform transaction fees. Your processing cost depends entirely on which of the 100+ supported gateways you connect, and those rates are set by the payment provider, not by Adobe.

  • Yes. Adobe Commerce includes native AI through Adobe Sensei and generative AI features (some require the paid Adobe Commerce licence rather than the free open-source edition). It also offers a Native MCP server, which is the standard that lets AI assistants and agents work with the store, making it one of the more AI-capable platforms in this set for larger teams.

  • Both are self-hosted, open-source, and free of software licence cost on their open editions. Adobe Commerce suits very large, complex, multi-store catalogues; WooCommerce is lighter, easier to set up, and has a broader plugin ecosystem. For small to mid-size UK merchants, WooCommerce usually has a lower total cost of ownership.

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