Ecwid by Lightspeed
£35/mo est.
- Entry plan
- £0 (5 products)
- Tx fee
- 0%
- Free themes
- 70+
- Apps
- 100+
- Support
- Business hours
- Est. monthly cost
- £35/mo
Ecwid by Lightspeed
Embeddable store widget that adds e-commerce to any existing site, with a real free tier and product-count plans.
- Entry plan
- £0 (5 products)
- Tx fee
- 0%
- Free themes
- 70+
- Apps
- 100+
Best for
Adding a store to an existing UK website or social pages. Real free tier with embeddable widgets, billed in GBP.
Pricing breakdown
All prices in GBPLast verified 16 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Real free tier (around 5 products)
- Embeds into any existing website
- No Ecwid transaction fee
- Sells across social and marketplaces
Cons
- Free tier caps out quickly
- Plans gated by product count
- Less complete as a standalone builder
- Lower plans limit admin accounts
About Ecwid by Lightspeed
Ecwid (owned by Lightspeed) lets you add an online store to an existing website or social pages via embeddable widgets, and it bills UK customers in GBP. It keeps a genuine free tier (around 5 products), with paid plans gated by product count: Venture (100 products), Business (2,500), and Unlimited above that. It charges no transaction fee of its own.
It suits businesses that already have a site and want to bolt on selling rather than rebuilding on a full platform. As a standalone site builder it is less complete than Shopify or Wix, and the free tier caps out quickly, but for adding a store to an existing presence it is one of the simplest options.
Ecwid by Lightspeed was founded in 2009 and is headquartered in San Diego, USA.
How Ecwid by Lightspeed compares
Side-by-side with the closest alternatives by estimated cost.
Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.
ShopWired
£35/mo est.
- Entry plan
- £34.95/mo (Pro)
- Tx fee
- 0%
- Free themes
- ~25
- Apps
- Built-in features + integrations
- Support
- UK-based phone, email, chat
- Est. monthly cost
- £35/mo
Webflow
£22/mo est.
- Entry plan
- £22/mo (Standard)
- Tx fee
- 2% (Standard), 0% (Plus+)
- Free themes
- Hundreds (community + Marketplace)
- Apps
- Webflow Marketplace (apps + integrations)
- Support
- Help center, support portal, Webflow University
- Est. monthly cost
- £22/mo
BigCommerce
£22/mo est.
- Entry plan
- £22/mo (Core)
- Tx fee
- 0%
- Free themes
- ~14 free
- Apps
- 1,000+ apps
- Support
- 24/7 chat, phone, email
- Est. monthly cost
- £22/mo
Common questions about Ecwid by Lightspeed
The same questions UK merchants ask before signing up.
Yes. Ecwid offers a permanently free plan (£0 (5 products)) that lets you list around 5 products and embed the store into an existing website. It is not a time-limited trial. Paid plans are gated by product count: Venture (£35/mo (Venture)) and Unlimited (£149/mo (Unlimited)) remove the cap and add multi-channel selling.
Yes. Ecwid (owned by Lightspeed) bills its UK plans in pounds (GBP), so there is no exchange-rate movement on your subscription. Its paid plans are priced by how many products you list rather than by sales volume.
No. Ecwid charges 0% platform transaction fees on any plan. You pay only the processing fee of your chosen gateway, with no extra Ecwid surcharge on each sale.
Yes, that is its main purpose. You embed the Ecwid store via a plugin for WordPress, Wix, or Squarespace, or by pasting a code snippet into your site. Ecwid adds shopping functionality to a site you already have rather than replacing your existing design.
Yes. Ecwid includes a native AI store builder and AI product description tools. Its AI-agent connection is currently via third-party tools (for example a Zapier MCP connection) rather than a native storefront MCP, so it is best thought of as a convenience layer rather than a deep AI shopping-agent integration.
Ecwid is built to add e-commerce to an existing site and costs less, with a genuine free tier. Shopify is a standalone all-in-one platform with a much larger app ecosystem and deeper tools. Shopify is the stronger choice when you want to build your whole presence around a dedicated e-commerce platform.
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