Designer and agency-grade visual development platform with powerful AI-assisted design and AI-agent automation, and no-code visual development; e-commerce plans gate by item count.
Best for
Designers, agencies, and brand-led UK stores that prioritise visual control and content, comfortable with USD pricing.
Every fee we track, grouped by where it applies.
Webflow is a hosted platform built on a visual designer that gives designers and agencies pixel-level control without code, with hosting included on a fast global CDN. Its e-commerce plans run from Standard to Advanced and gate the catalogue by item count (500, 5,000, 15,000). Webflow uses Stripe for processing, so card fees are paid to Stripe on top of the plan fee. It has one of the strongest AI-assisted design and automation toolsets in this set, including official support for connecting AI agents.
Pricing is published in US dollars with no GBP list. The Standard plan adds a 2% transaction surcharge and caps at 500 items, so the surcharge and item cap push real stores onto Plus or Advanced (both 0% fee) fairly quickly. It is the standout for brand-led, design-first stores.
Webflow was founded in 2013 and is headquartered in San Francisco, USA.
Side-by-side with the closest alternatives by estimated cost.
Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.
Webflow
£22/mo est.
BigCommerce
£22/mo est.
Shopify
£19/mo est.
Squarespace
£16/mo est.
The same questions UK merchants ask before signing up.
Webflow Ecommerce starts at £22/mo (Standard) for the Standard plan on annual billing, with Plus at £55/mo (Plus) and Advanced at £158/mo (Advanced, annual). Pricing is published in US dollars, so the pounds figure above is converted at the current rate and your invoice will move with the exchange rate.
Webflow prices in US dollars with no native pounds (GBP) price list, so your bill in pounds varies with the USD to GBP exchange rate. The table above shows the converted GBP figure at the current rate.
The Standard plan adds a 2% (Standard), 0% (Plus+) Webflow surcharge on every sale, on top of your payment processor's rate. The Plus and Advanced plans charge 0%, so for a store doing meaningful volume, upgrading to Plus can pay for itself by removing that surcharge.
Webflow processes payments through Stripe, PayPal, and Apple Pay, with no native processor of its own. The gateway choice is narrower than on dedicated e-commerce platforms, though Stripe covers the common UK card and wallet methods.
Yes. Webflow has one of the stronger AI toolsets here, with a native AI site builder, an AI assistant, and AI SEO help. It also offers a Native MCP connection on the site and CMS side, including a Claude connector, which is the standard that lets AI assistants and agents build and manage your store. In plain terms, that means an AI agent can help you design and update the site rather than just chat about it.
Webflow offers superior design control and a powerful CMS, suiting content-rich, brand-led stores, and is favoured by designers and agencies. Shopify has a far larger app ecosystem, deeper multi-channel selling, and is easier to run day to day for sales-focused merchants. High-volume retail tends to choose Shopify; design studios often prefer Webflow.
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