Media kit · September 2026
MerchantCompare.com.au, SMECompare.co.uk and SMBCompare.com: independent comparisons of payments, banking and business software in Australia, the United Kingdom and the United States.
About us
Every provider we list has a detailed record of its published prices, fees and features, checked at the source. Every table on our sites is calculated from that record, so readers trust what they see.
| Site | Market | Categories | Providers | Pages |
|---|---|---|---|---|
| merchantcompare.com.au | Australia | 17 | 133 | 224 |
| smecompare.co.uk | United Kingdom | 13 | 136 | 202 |
| smbcompare.com | United States | 15 | 121 | 198 |
Prices come straight from each provider's own pricing page, never from review sites. Every listing is re-checked monthly, and every change is reviewed by a person before it goes live.
Readers enter their own sales volume, team size or balance and see what each provider would cost their business, plans and fees included.
Impact
PartnerStack
Fintel Connect
Awin
CJWe also create co-branded content with brands. It is always clearly labelled, editorially independent and never affects our rankings.
Our audience
Our readers arrive with a decision to make: a card terminal, a payroll system, a bank account. They compare fees, pricing and fit, then click through to the provider that suits them.
| Reader | Real searches that bring them to us |
|---|---|
| Retailers and cafe owners | "till payments", "hike pos", "Zeller POS hardware" |
| Merchants reviewing card fees | "clover fees", "Tyro online checkout" |
| Sole traders and small firms | "how much is xero per month", "choosing accounting software for small business" |
| Employers running payroll | "Employment Hero earned wage access review", "payroll software for accountants" |
| Online sellers | "printify australia", "Brightpearl vs Linnworks" |
Nobody reads a payments fee comparison for fun. Our readers are choosing a provider, which is why 12.3% click through to one.
Reach and growth
Monthly visitors grew 53% from July to August, and September is on track to set a new record.
| All sites | July | August | Sept, 3 wks |
|---|---|---|---|
| Unique visitors | 1,045 | 1,602 | 1,600 |
| Sessions | 1,129 | 1,694 | 1,697 |
| Page views | 1,571 | 2,062 | 2,126 |
| Google Search impressions | 117,416 | 198,590 | 155,269 |
| Visitors by site | July | August | Sept, 3 wks |
|---|---|---|---|
| Australia | 702 | 1,007 | 877 |
| United Kingdom | 138 | 378 | 371 |
| United States | 205 | 217 | 352 |
We rank on page one of Google for 3,337 search terms, and on page one of Bing for more than 1,600.
Traffic sources
We run no paid advertising, no brand bidding and no incentivised traffic. Readers find us through search, through AI assistants that quote us, through links, or come back directly.
ChatGPT, Gemini, Copilot, Perplexity and Claude all send us readers who were given our page as the source for their answer. This channel is already bigger than referrals, social and email combined.
494,802 Google Search impressions across our three sites in the last three months, plus a growing audience on Bing.
AI search visibility
When a business owner asks an AI assistant about fees, pricing or which provider to choose, the answer often comes from our pages, with a link back to us.
Cited on 1,653 different questions from 381 of our pages. Google's AI appearances doubled in the last 28 days.
| Accounting software for small business | 5,815 |
| Zeller, POS systems | 3,562 |
| Zeller, payment providers | 3,415 |
| Tyro, payment providers | 3,336 |
| Payroll software for small business | 2,693 |
| Clover, payment providers (US) | 1,823 |
Copilot citations per page. Buyer guides and provider pages lead: the pages that answer “what should I choose?” and “what will it cost?”
Your brand on our sites
A payments provider listing, as readers see it today. Every provider we list appears in these same places; as a partner, your tracked link sits behind the buttons.
Spotlights
Where MerchantCompare began. 21 Australian payment providers, from the big four banks to Tyro, Square, Zeller and SumUp, costed for each merchant's own sales, card mix and average sale. 51% of our Australian Copilot citations are for payments, POS and card pages, and the approach that works here now powers our UK card machine and US payment provider comparisons.
Our newest comparison, on SMBCompare.com. 10 banks and fintechs side by side, with 35 details compared per account. A business enters its balance and cash deposits, and we apply each bank's waiver rules to show the monthly fee it would really pay.
Our content
Every category is covered in several formats, because "what does Xero cost?" and "which POS suits a cafe?" need different answers.
| Page type | What it helps readers do | Pages |
|---|---|---|
| Comparison tables | Compare every provider in a category, costed for their business | 43 |
| Provider pages | See one provider's full pricing and features | 386 |
| Buyer guides | Find the best fit for their type of business | 35 |
| Category guides | Understand how pricing works and what to watch for | 43 |
| Head-to-head comparisons | Decide between two providers, such as Xero vs MYOB | 59 |
| Pricing guides | See what one provider really costs, plan by plan | 31 |
| Alternatives pages | Find a better fit when a provider no longer works | 16 |
| Articles and calculators | Follow the market and work out surcharges and super | 20 |
Working with us
Your link appears wherever your product already appears on its merits: your table row, your provider page and the guides where you fit. Readers reach it with a purchase already in mind.
Our tables are ordered by each provider's published prices for the reader's own business. Partnerships don't change that order, and that independence is why readers trust the click they make.
A commission disclosure on every page. No brand-term bidding, no coupon or cashback sites, no incentivised traffic and no unsolicited email. Every offer is checked against your own landing page before it goes live.
Your affiliate links are used exactly as issued, and automated traffic is filtered out before it ever reaches your tracking.
Pricing we can check on your own site, and a product small businesses in our markets can sign up for.
Take the full media kit with you, or get in touch to talk about a partnership.