Framer

Design-led builder with AI assistance and a hard ten-seat ceiling.

Entry plan: £10/mo (Basic)
Sites per plan: 1 per project plan
AI limits: 500/mo (Free), 1,000 (Basic), 3,000 (Pro)
Free plan: Yes, but no custom domain

Best for

Design-conscious businesses and studios who want control over how the site looks.

Pricing breakdown

All prices in GBPSourced from provider's published pricing

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

Design quality well above template builders
Generous page and bandwidth allowances on Pro
Free tier for testing
Supports custom code

Cons

Each published site needs its own plan
Seats hard-capped at ten, then Enterprise only
Additional editors cost extra below that cap
Steeper learning curve than one-prompt builders

About Framer

Framer started as a design tool and became a website builder, and it still shows: the output is closer to what a designer would produce than a template picker allows. AI assists with generation and editing rather than doing the whole job from one prompt.

Each published site needs its own plan, and seats are capped at ten on both paid tiers with each additional editor charged separately.

Framer was founded in 2014 and is headquartered in Amsterdam, Netherlands.

How Framer compares

Side-by-side with the closest alternatives by estimated cost.

Assumes £15,000/mo volume, £50 average transaction, 70% in-person and 30% online.

Compare all providers

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