Lovable

Chat-driven builder that produces custom web apps and sites, priced by AI credits rather than seats.

Entry plan: £19/mo (Pro)
Sites per plan: Unlimited on paid plans
AI limits: 100/mo on Pro and on Business
Free plan: Yes, 5 lovable.app domains, no custom domain

Best for

Businesses wanting something custom built without hiring a developer.

Pricing breakdown

All prices in GBPSourced from provider's published pricing

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

Unlimited team members on every plan
Unlimited sites on paid plans
Produces genuinely custom output, not template variations
Free tier for trying it out

Cons

Credit cost makes the real monthly spend hard to predict
Credits are worth less on the higher plan
US dollar pricing only
Assumes comfort describing what you want in detail

About Lovable

Lovable builds websites and web applications through conversation: you describe what you want and it writes and revises the code. It is priced per workspace by the credits included rather than by seats, and workspaces support unlimited members on every plan, which is unusual.

Credits are the real constraint, and Lovable is explicit that they are not worth the same on every plan: a credit costs roughly twice as much on Business as on Pro. Pricing is US dollars only.

Lovable was founded in 2023 and is headquartered in Stockholm, Sweden.

How Lovable compares

Side-by-side with the closest alternatives by estimated cost.

Assumes £15,000/mo volume, £50 average transaction, 70% in-person and 30% online.

Compare all providers

	Lovable £0/mo est.	Wix £0/mo est.	Framer £0/mo est.	WordPress.com £0/mo est.
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