Fishbowl

Manufacturing-focused inventory with the tightest QuickBooks integration on the market. Fully quote-only pricing with no published tiers.

Entry price
Get quote
Users included
Quote (priced per user and warehouse)
Multi-channel
Yes
Manufacturing
Yes (strong)

Best for

Manufacturers and QuickBooks-first businesses wanting deep accounting integration with strong assembly and BOM support.

Pricing breakdown

All prices in GBPLast verified 17 June 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Tightest QuickBooks integration of any inventory platform
  • Strong manufacturing, BOM, and assembly features
  • Multi-warehouse on every plan
  • AI Insights and Athena AI assistant included

Cons

  • Fully quote-only: no public pricing, demo required
  • Support hours are Mon-Fri business hours (not 24/7)
  • Custom reports and add-ons can push real cost much higher
  • Annual contract typical

About Fishbowl

Fishbowl is a US-built inventory platform with one of the deepest QuickBooks integrations in the market and a strong manufacturing module. The cloud product (Fishbowl Drive) and on-premise Advanced tier are both quote-only, with no publicly listed prices. Pricing is reported to scale by warehouse count and users. Implementation can be involved, but the QuickBooks integration and assembly/BOM depth are strong for manufacturers and QuickBooks-first businesses.

Fishbowl was founded in 2001 and is headquartered in Orem, Utah, USA.

How Fishbowl compares

Side-by-side with the closest alternatives by estimated cost.

Plan-tier pricing based on 3 users. Per-location providers (Katana, Lightspeed) stay flat as users change. Quote-only providers are excluded.

Fishbowl

Entry price
Get quote
Users included
Quote (priced per user and warehouse)
Multi-channel sync
Yes
Accounting
QuickBooks, Xero
Manufacturing
Yes (strong)
Est. monthly cost

Veeqo

£17/mo est.

Entry price
From £17/mo (incl VAT)
Users included
Unlimited (all tiers)
Multi-channel sync
Yes
Accounting
Xero, QuickBooks, Sage (all 3rd-party)
Manufacturing
No
Est. monthly cost
£17/mo

Zoho Inventory

£199/mo est.

Entry price
Free / £25/mo
Users included
1 (Free), 2 (Standard to Premium), 7 (Enterprise)
Multi-channel sync
Yes
Accounting
Xero, QuickBooks, Zoho Books
Manufacturing
No
Est. monthly cost
£199/mo

Katana Cloud Inventory

£223/mo est.

Entry price
£223/mo
Users included
Unlimited (Core); 30-SKU free plan also unlimited users
Multi-channel sync
Yes
Accounting
Xero, QuickBooks
Manufacturing
Yes (strong)
Est. monthly cost
£223/mo

Common questions about Fishbowl

The same questions UK merchants ask before signing up.

  • Fishbowl is fully demo-gated with no published prices. Pricing scales by the number of users and warehouse locations and must be obtained through a sales conversation. Third-party sources reference a broad USD range, but nothing is confirmed on-site. You will need to book a demo to receive a quote tailored to your team size and warehouse count.

  • Yes. Fishbowl has the deepest QuickBooks integration in this comparison, covering QuickBooks Online, QuickBooks Desktop, and QuickBooks Canada. It also integrates natively with Xero. For businesses whose accounting runs on QuickBooks, Fishbowl is specifically designed around that workflow and syncs inventory, purchase orders, bills, and COGS in both directions.

  • Manufacturing is a core strength of Fishbowl, not an add-on. It covers multi-level bills of materials, assembly and disassembly workflows, production scheduling, work orders, lot and serial number tracking, and expiry date management. Fishbowl Drive (the cloud version) and Fishbowl Advanced (on-premise) both include manufacturing, making it a strong choice for UK product makers who need deep BOM support.

  • Fishbowl includes AI Insights for analysing inventory and purchasing trends, and Athena, an AI assistant for answering operational questions and surfacing recommendations. AI Forecasting and Recommended Purchase Orders use demand signals to suggest replenishment quantities. These tools are built into the platform rather than sold as separate modules.

  • Fishbowl does not publish an official MCP server. Community-built integrations can connect it to AI agents via Zapier or similar automation platforms. Its REST API is available for custom programmatic workflows, though enterprise-scale automation will typically require developer resource.

  • No. Fishbowl support is available Monday to Friday during US business hours (Central Standard Time), which does not align with standard UK working hours. This is a practical consideration for UK businesses that need time-sensitive support for warehouse operations. Businesses requiring UK-hours or 24/7 support may find inFlow, Unleashed, or Linnworks better options.

  • Fishbowl positions itself for small to mid-sized businesses in manufacturing and distribution, particularly those already using QuickBooks. It is not a lightweight SME app: the demo-gated sales process, annual contract norms, and per-user and per-warehouse pricing mean real cost can be significant. It is best suited to product businesses that already run QuickBooks and need proper BOM and production scheduling rather than basic assembly tracking.

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