Dotdigital
- Entry price
- —
- Free plan
- No (demo / contact sales)
- Automation
- Advanced (omnichannel, AI)
- UK SMS
- Yes (native, omnichannel)
- E-commerce
- Shopify, Shopify Plus, Adobe Commerce, BigCommerce
- Est. monthly cost
- —
Dotdigital
A UK-native, omnichannel marketing platform combining email, SMS, and more, built for mid-market and enterprise teams on custom pricing.
Best for
UK mid-market and enterprise teams wanting a locally based, omnichannel platform across email and SMS. Custom pricing, contact sales for a quote.
- Entry price
- —
- Free plan
- No (demo / contact sales)
- Integrations
- 150+
- UK SMS
- Yes (native, omnichannel)
How Dotdigital compares
All prices in GBPSourced from provider's published pricing
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
HubSpot
£18/mo est.
- Entry price
- £18/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Automation
- Basic (Starter), Advanced omni-channel (Professional+)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £18/mo
ActiveCampaign
£13/mo est.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- UK SMS
- Add-on (paid)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £13/mo
Mailchimp
£20.17/mo est.
- Entry price
- £10/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- UK SMS
- Yes (UK SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £20.17/mo
Common questions about Dotdigital for email marketing
The same questions UK merchants ask before signing up.
Dotdigital uses custom, quote-only pricing. There is no public price list and no free plan, so you contact sales for a quote based on your channels (email, SMS, and more) and your sending volume. It is aimed at mid-market and enterprise teams rather than small senders.
Yes. Dotdigital is a London-based, LSE-listed company (AIM ticker DOTD). For UK businesses that want a single, locally based vendor across email and SMS at scale, its UK headquarters and listing are a meaningful advantage.
No. Dotdigital does not offer a free plan. You can request a demo or contact sales for a custom quote. The platform is built for larger teams that want a managed, omnichannel setup rather than a self-serve free tier.
Yes. Dotdigital supports SMS marketing to UK mobile numbers natively as part of its omnichannel platform, alongside email and other channels, all managed from a single account.
Yes. As a UK-headquartered, enterprise-grade platform, Dotdigital provides consent management, one-click unsubscribe, sender identification, and data-governance tools that help you meet UK GDPR and PECR requirements.
Dotdigital is a UK-native, omnichannel platform aimed at mid-market and enterprise teams on custom pricing, while Klaviyo is a self-serve e-commerce specialist with transparent per-profile pricing. For a larger UK retailer wanting a locally based managed vendor, Dotdigital is the stronger fit; for a self-serve Shopify store, Klaviyo is simpler to adopt. Compare the transparent-pricing options in the table above.
Strengths and trade-offs
Pros
- UK-native, LSE-listed omnichannel platform
- Email, SMS, and more channels in one place
- Strong Shopify and Adobe Commerce integration
- Powerful automation and segmentation for larger teams
Cons
- Quote-only pricing, no public price list
- No free plan
- Built for mid-market and enterprise, not small senders
- Onboarding is more involved than self-serve tools
About Dotdigital
Dotdigital is a London-based, LSE-listed (AIM: DOTD) marketing platform that goes well beyond email. It combines email, SMS, and other channels with strong segmentation, automation, and reporting, and its deep Shopify and Adobe Commerce integrations make it a serious option for larger online retailers.
It is aimed at mid-market and enterprise teams rather than small senders, and pricing is quote-only: there is no public price list and no free plan, so you contact sales for a custom quote based on your channels and volume. For UK businesses that want a single, locally based vendor across email and SMS at scale, it is a strong fit.
Dotdigital was founded in 1999 and is headquartered in London, United Kingdom.
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