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Durable

AI-first builder aimed at service businesses, bundling a site with CRM and invoicing.

Best for

Sole traders and small service businesses wanting a site plus basic admin tools in one place.

Entry plan
£19/mo (Launch)
Sites per plan
1 per subscription
AI limits
10 AI chats/mo (Free), 1,000 (Launch), unlimited (Grow)
Free plan
Yes, but owner-only with no custom domain
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Pricing breakdown

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How Durable compares

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Side-by-side with the closest alternatives by estimated cost.

Assumes £15,000/mo volume, £50 average transaction, 70% in-person and 30% online.

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Strengths and trade-offs

Pros

  • Fast, genuinely one-prompt site generation
  • Bundles CRM, invoicing and AI content tools
  • Free plan publishes a live site
  • Simple two-tier paid pricing

Cons

  • One subscription covers one website only
  • US dollar pricing only
  • Free plan is owner-only with no custom domain
  • No online store on any plan

About Durable

Durable is built around generating a small business website in seconds from a short description, then layering on the tools a service business actually needs: a simple CRM, invoicing, and AI assistants for blog posts and lead replies. It is aimed squarely at sole traders and small service firms rather than designers.

Each subscription covers one business, so running a second website means a second subscription. Pricing is US dollars only.

Durable was founded in 2021 and is headquartered in Vancouver, Canada.

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