Durable
£18.68/mo est.
- Entry plan
- £19/mo (Launch)
- Sites per plan
- 1 per subscription
- Custom domain
- Launch and above
- Online store
- No
- Free plan
- Yes, but owner-only with no custom domain
- Est. monthly cost
- £18.68/mo
Durable
AI-first builder aimed at service businesses, bundling a site with CRM and invoicing.
Best for
Sole traders and small service businesses wanting a site plus basic admin tools in one place.
- Entry plan
- £19/mo (Launch)
- Sites per plan
- 1 per subscription
- AI limits
- 10 AI chats/mo (Free), 1,000 (Launch), unlimited (Grow)
- Free plan
- Yes, but owner-only with no custom domain
How Durable compares
All prices in GBPPrices checked
Side-by-side with the closest alternatives by estimated cost.
Based on 1 website and 1 user with a custom domain, which is what rules out plans with no custom domain.
Webflow
£18.68/mo est.
- Entry plan
- £19/mo (Basic)
- Sites per plan
- 1 per site plan
- Custom domain
- Basic plan and above
- Online store
- Via Ecommerce site plans
- Free plan
- Yes, Starter plan on a webflow.io subdomain, 2 pages, no custom domain
- Est. monthly cost
- £18.68/mo
Lovable
£18.68/mo est.
- Entry plan
- £19/mo (Pro)
- Sites per plan
- Unlimited on paid plans
- Custom domain
- Paid plans only
- Online store
- Buildable, including payments
- Free plan
- Yes, 5 lovable.app domains, no custom domain
- Est. monthly cost
- £18.68/mo
Bolt.new
£18.68/mo est.
- Entry plan
- £19/mo (Pro)
- Sites per plan
- Unlimited projects
- Custom domain
- Paid plans only
- Online store
- Buildable, including payments
- Free plan
- Yes, publishes a working app with Bolt branding, no custom domain
- Est. monthly cost
- £18.68/mo
Strengths and trade-offs
Pros
- Fast, genuinely one-prompt site generation
- Bundles CRM, invoicing and AI content tools
- Free plan publishes a live site
- Simple two-tier paid pricing
Cons
- One subscription covers one website only
- US dollar pricing only
- Free plan is owner-only with no custom domain
- No online store on any plan
About Durable
Durable is built around generating a small business website in seconds from a short description, then layering on the tools a service business actually needs: a simple CRM, invoicing, and AI assistants for blog posts and lead replies. It is aimed squarely at sole traders and small service firms rather than designers.
Each subscription covers one business, so running a second website means a second subscription. Pricing is US dollars only.
Durable was founded in 2021 and is headquartered in Vancouver, Canada.
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