Campaign Monitor
£24/mo est.
- Entry price
- £8/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Essentials+)
- UK SMS
- Add-on
- E-commerce
- Shopify, WooCommerce, Magento, Salesforce
- Est. monthly cost
- £24/mo
Campaign Monitor
A design-led email marketing platform with strong templates, billed natively in GBP, now part of the Marigold group.
- Entry price
- £8/mo (Lite)
- Free plan
- No (free trial)
- Integrations
- 250+
- UK SMS
- Add-on
Best for
UK businesses that prioritise design quality and want native GBP billing. Simple and affordable on Lite, pricier at scale.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Native GBP billing with a low Lite floor
- Design-focused with high-quality templates
- Simple, quick to learn
- Strong segmentation on Essentials and above
Cons
- Lite plan has very limited automation
- SMS is an add-on, not included
- Pricing climbs steeply at scale post-Marigold
- Fewer integrations than the larger platforms
About Campaign Monitor
Campaign Monitor is a simple, design-focused email marketing tool known for its drag-and-drop builder and high-quality templates. It bills UK customers natively in pounds, with the Lite plan starting at a low GBP floor, which keeps it accessible for small senders that care about how their emails look.
Now sold under the Marigold brand, it has become pricier at scale, and the Lite plan keeps automation fairly limited until you move up to Essentials. SMS is available as an add-on rather than included. It suits design-led senders who want clean campaigns without a heavyweight marketing suite.
Campaign Monitor was founded in 2004 and is headquartered in Sydney, Australia.
How Campaign Monitor compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Mailchimp
£22/mo est.
- Entry price
- £9.71/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- UK SMS
- Yes (UK SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £22/mo
Klaviyo
£22/mo est.
- Entry price
- £15/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- UK SMS
- Yes (UK supported, 5 credits/SMS)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £22/mo
Drip
£29/mo est.
- Entry price
- £29/mo
- Free plan
- No (14-day trial)
- Automation
- Advanced (visual workflow builder on every plan)
- UK SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £29/mo
Common questions about Campaign Monitor
The same questions UK merchants ask before signing up.
Campaign Monitor starts at £8/mo (Lite) on the Lite plan for a small subscriber list. Pricing scales by the number of subscribed contacts, with costs rising more steeply at higher tiers since the platform moved under the Marigold brand.
Campaign Monitor bills UK customers natively in pounds (GBP), so there is no exchange-rate fluctuation on your invoice. The Lite plan starts at a low GBP floor, which keeps it accessible for small senders.
No. Campaign Monitor does not have a free plan. A free trial lets you test the platform, but a paid plan is required for full campaign access.
The Lite plan includes very limited automation. The Essentials plan and above unlock advanced multi-step journeys based on behavioural triggers such as opens, clicks, and custom events. A/B testing is available across plans.
SMS is available as a paid add-on rather than being bundled into the email plans. Campaign Monitor is primarily an email platform, so businesses that need email and SMS tightly combined may prefer a provider with native SMS included.
Yes. Campaign Monitor provides consent management, one-click unsubscribe, and sender identification tools that help you meet UK GDPR and PECR requirements for marketing emails.
Campaign Monitor is design-focused with high-quality templates and bills natively in pounds, while Mailchimp offers a more beginner-friendly interface, a free entry tier, and a broader integration ecosystem. Both bill by contact count. Compare them at your list size in the table above.
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Compare Campaign Monitor
Compare Campaign Monitor against every other UK provider on price, contract terms, and features.