Drip
£29/mo est.
- Entry price
- £29/mo
- Free plan
- No (14-day trial)
- Automation
- Advanced (visual workflow builder on every plan)
- UK SMS
- No (US only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £29/mo
Drip
E-commerce email marketing focused on revenue attribution and visual workflow automation, priced as a single all-in plan.
- Entry price
- £29/mo
- Free plan
- No (14-day trial)
- Integrations
- 100+
- UK SMS
- No (US only)
Best for
UK e-commerce stores wanting Klaviyo-style features without the Klaviyo price. All features included on every plan, billed in USD.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- All features included on every plan
- Strong e-commerce revenue attribution
- Visual workflow builder for automation
- Deep Shopify and WooCommerce integration
Cons
- No native UK SMS (US only)
- No free plan (14-day trial only)
- Higher entry price than rivals
- Billed in USD, no native GBP
About Drip
Drip is built for e-commerce stores that want strong automation without paying Klaviyo prices. There is a single plan: every feature is included from day one, and price scales only by contact count, so you are never gated out of an automation by your tier.
The visual workflow builder and deep Shopify and WooCommerce integration rival Klaviyo. There is no native UK SMS (its SMS is US-only), no free plan (a 14-day trial instead), and prices are billed in US dollars. The higher entry price makes Drip a stronger fit once you are past the early stages.
Drip was founded in 2013 and is headquartered in Minneapolis, USA.
How Drip compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Campaign Monitor
£24/mo est.
- Entry price
- £8/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Essentials+)
- UK SMS
- Add-on
- E-commerce
- Shopify, WooCommerce, Magento, Salesforce
- Est. monthly cost
- £24/mo
Mailchimp
£22/mo est.
- Entry price
- £9.71/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- UK SMS
- Yes (UK SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £22/mo
Klaviyo
£22/mo est.
- Entry price
- £15/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- UK SMS
- Yes (UK supported, 5 credits/SMS)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £22/mo
Common questions about Drip
The same questions UK merchants ask before signing up.
Drip starts at £29/mo for a small contact list. Pricing scales by active subscriber count and all features are included on every plan, so there are no tiered feature gates.
Drip bills in US dollars, with no native pounds (GBP) option, so your invoice in pounds varies with the exchange rate. The table above shows the converted GBP figure at the current rate.
No. Drip does not offer a free plan. A 14-day free trial gives full access to the platform and its feature set before any payment is required.
Drip is built specifically for e-commerce. Every plan includes revenue attribution reporting, purchase-triggered automation flows, and deep integrations with Shopify, WooCommerce, BigCommerce, and Magento. The visual workflow builder lets stores build abandoned cart, post-purchase, and win-back sequences without coding.
No. Drip's SMS feature is US-only and is not available for UK numbers. The core product is email automation. UK stores that need SMS alongside email should consider a platform with native UK SMS support.
Yes. Drip provides consent management, one-click unsubscribe, and sender identification tools that help you meet UK GDPR and PECR requirements when marketing to UK subscribers.
Both target e-commerce stores with advanced automation and revenue attribution. Klaviyo has a deeper Shopify integration, native UK SMS, and a free entry tier, while Drip bundles all features into a single plan with no per-feature gating and no UK SMS. Compare both at your contact count in the table above.
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Compare Drip
Compare Drip against every other UK provider on price, contract terms, and features.