Wix logo

Wix

Wix is a beginner-friendly website builder and online store platform with no platform commission on sales, billing UK customers in GBP.

Best for

Beginners and small UK businesses wanting an easy drag-and-drop builder with GBP billing.

Drag-and-drop online store on Wix's commerce plans, billed in GBP with no platform commission on sales, unlimited products, a large template and app market, and Wix POS for in-person sales.

Entry plan
£16/mo (Core)
Tx fee
0%
Free themes
900+
Apps
500+ apps

Current offer

Wix deal: 10% off 1st year

10% off any yearly Premium plan with code TAKE10 at checkout, for first-time upgrades and for the first year only. Wix Studio plans are excluded. The code is published openly on wix.com/promo-code/coupons.

Use codeat checkout

How Wix compares

All prices in GBPPrices checked

Side-by-side with the closest alternatives by estimated cost.

Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.

Wix logo

Wix

£451/mo est.

Entry plan
£16/mo (Core)
Tx fee
0%
Free themes
900+
Apps
500+ apps
Support
24/7 online
Est. monthly cost
£451/mo
EKM logo

EKM

£327/mo est.

Entry plan
£327/mo (+VAT)
Tx fee
0% with EKM Pay, 0.6% external
Free themes
Hundreds
Apps
Built-in features + integrations
Support
UK-based account manager, phone, email
Est. monthly cost
£327/mo
Shopify logo

Shopify

£274/mo est.

Entry plan
£19/mo (Basic)
Tx fee
2% (Basic)
Free themes
~13 free
Apps
10,000+ apps
Support
24/7 chat, email, phone
Est. monthly cost
£274/mo

Wix head-to-head comparisons

See how Wix compares to others like Shopify on price, contract terms and features, side by side.

Common questions about Wix for e-commerce platforms

The same questions UK merchants ask before signing up.

  • Selling on Wix needs at least the Core plan at £16/mo (Core) on annual billing, with the higher Business tiers (£25/mo (Business) and above) adding capacity and features. The cheaper Light plan and the free Wix plan do not include an online store, so the Core plan is the real starting point for e-commerce.

  • Yes. Wix bills its UK plans in pounds (GBP), so there is no exchange-rate movement on your subscription. The prices shown on its UK site are charged in pounds.

  • No. Wix takes 0% platform commission on sales. You pay only the processing fee of your chosen gateway, such as Wix Payments or a third-party provider, with no extra Wix surcharge on each order.

  • Yes. Wix uses a drag-and-drop visual builder with no coding required and offers 900+ templates plus an AI setup assistant, making it one of the most accessible store builders. One trade-off: you cannot swap a template after publishing without rebuilding, so choosing the right design upfront matters.

  • Yes. Wix includes a native AI Site Builder and the Astro AI assistant that can generate and edit a store from prompts. Its AI-agent and MCP support is mainly through third-party tools at present rather than a native storefront MCP, so AI shopping-agent capability is more limited than Shopify's.

  • Both are beginner-friendly hosted builders that bill in pounds. Wix offers more design flexibility and a larger app market; Squarespace is known for stronger template aesthetics and content tools. Wix takes no platform commission on sales, and Squarespace charges 0% only once you reach its Core commerce plan.

Strengths and trade-offs

Pros

  • Very easy drag-and-drop builder
  • No platform commission on sales
  • Native GBP billing
  • 900+ templates and a large app market

Cons

  • Selling needs the Core plan or above
  • Less scalable for large stores
  • Template cannot be changed after publishing
  • Limited multi-currency

About Wix

Wix is a hosted website builder with a drag-and-drop editor that makes it one of the easiest ways to launch a small UK store. It bills in GBP and takes no extra platform commission on sales (you pay only the gateway rate). Selling requires the Core plan or above; the cheaper Light plan has no online store, and the range tops out at Business Elite.

With 900+ templates and a large app market, Wix is friendly for beginners, though it is less scalable than Shopify for large catalogues and you cannot change a template after publishing without rebuilding. For a small, design-led shop it is a quick and approachable on-ramp.

Wix was founded in 2006 and is headquartered in Tel Aviv, Israel.

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