ActiveCampaign
£13/mo est.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- UK SMS
- Add-on (paid)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £13/mo
ActiveCampaign
CRM combined with best-in-class email marketing automation, priced by contact count rather than per user, and billed in GBP.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Integrations
- 870+
- UK SMS
- Add-on (paid)
Best for
UK businesses wanting CRM combined with best-in-class email marketing automation. Priced per contact, not per user.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Industry-leading marketing automation
- Priced per contact, so extra users cost nothing
- Strong predictive and AI features
- Bills in GBP, 870+ integrations
Cons
- Per-contact pricing grows as your list grows
- No free plan, only a 14-day trial
- Sales CRM is lighter than dedicated tools
- More a marketing tool than a pure sales CRM
About ActiveCampaign
ActiveCampaign is best known for marketing automation, and its CRM is built to sit alongside that strength. If your priority is nurturing contacts with sophisticated email and automation, few tools match it, which makes it the natural answer to "CRM with email marketing".
Its pricing model is unusual: you pay by the number of contacts in your database, not by the number of users, so adding team members costs nothing. It bills UK customers in pounds. The flip side is that costs climb as your contact list grows, and the sales CRM itself is lighter than dedicated tools like Pipedrive.
ActiveCampaign was founded in 2003 and is headquartered in Chicago, USA.
How ActiveCampaign compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
MailerLite
£14/mo est.
- Entry price
- £9/mo (Comfort)
- Free plan
- Yes (250 contacts, 2,500 emails /mo)
- Automation
- Basic (Comfort), Advanced (Power)
- UK SMS
- No (via integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- £14/mo
Omnisend
£15/mo est.
- Entry price
- £12/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Automation
- Advanced (Pro); Basic (Standard)
- UK SMS
- Yes (Pro plan only)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £15/mo
Mailchimp
£22/mo est.
- Entry price
- £9.71/mo (Essentials)
- Free plan
- Yes (250 contacts, 500 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- UK SMS
- Yes (UK SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £22/mo
Common questions about ActiveCampaign
The same questions UK merchants ask before signing up.
ActiveCampaign starts at £13/mo (Starter) on the Starter plan. Pricing scales by contact count, so the monthly fee rises as your list grows. There is no free plan, only a 14-day trial.
ActiveCampaign bills UK customers in pounds (GBP), so there is no exchange-rate fluctuation on your invoice. The prices on its UK pricing page are the prices you pay.
No. ActiveCampaign does not offer a free plan. You can try the platform with a 14-day free trial, after which a paid subscription is required.
The Starter plan includes basic automation workflows. The Plus plan and above unlock advanced multi-step automations, conditional logic, and goal-based sequences. Predictive sending, which uses AI to determine the best send time per contact, is available on higher tiers.
Yes. ActiveCampaign offers SMS marketing to UK mobile numbers as a paid add-on. Email and SMS can be coordinated within the same automation flows, so multi-channel sequences stay aligned.
Yes. ActiveCampaign provides consent management, one-click unsubscribe, and sender identification tools that help you meet UK GDPR and PECR requirements. The platform also enforces confirmed opt-in for new accounts, which supports strong deliverability.
ActiveCampaign offers more powerful marketing automation and a built-in CRM, while Mailchimp has a more familiar interface and a free entry tier. ActiveCampaign charges only for active contacts (extra users cost nothing), whereas Mailchimp counts all contacts including unsubscribed ones. Compare both at your list size in the table above.
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