E-commerce email and SMS combined in one platform, with pre-built automation flows for online stores.
Best for
UK e-commerce stores wanting email and SMS in one platform. Pre-built automation flows and lower cost than Klaviyo, billed in USD.
Every fee we track, grouped by where it applies.
Omnisend competes directly with Klaviyo for e-commerce email and SMS, with a stronger focus on pre-built automation flows that work out of the box. Native Shopify, WooCommerce, BigCommerce, and Magento integration brings store data into segmentation and triggers.
The free plan covers 250 contacts, 500 emails per month, and 60 free SMS credits. The Standard plan adds basic automation, and the Pro plan unlocks unlimited emails and advanced automation. Native UK SMS is available on the Pro plan (a UK text costs around 5 credits). Billing defaults to US dollars.
Omnisend was founded in 2014 and is headquartered in London, United Kingdom.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Omnisend
£15/mo est.
MailerLite
£14/mo est.
ActiveCampaign
£13/mo est.
Mailchimp
£22/mo est.
The same questions UK merchants ask before signing up.
Omnisend starts at £12/mo (Standard) on the Standard plan for a small contact list. A free plan is also available. Standard plan pricing scales by contact count; the Pro plan adds higher send volumes and additional SMS credits.
Omnisend bills in US dollars by default, so your invoice in pounds varies with the exchange rate. The table above shows the converted GBP figure at the current rate.
The free plan supports up to 250 contacts and includes a monthly email send allowance, a small bundle of SMS credits, and access to core automation and segmentation features. Including SMS credits and round-the-clock support on a free tier is uncommon among email marketing tools.
Omnisend is built exclusively for e-commerce and ships with pre-built automation workflows for the most common store scenarios: abandoned cart, welcome series, post-purchase follow-up, and browse abandonment. These can be activated with minimal configuration, which reduces setup time compared to building equivalent flows from scratch.
Yes. Omnisend supports SMS marketing to UK mobile numbers natively on the Pro plan (a UK text costs around 5 credits). Email and SMS campaigns can be coordinated within the same automation flows. SMS is a credits-based add-on rather than bundled into the plan price.
Omnisend is headquartered in London. For UK businesses that prefer a locally based vendor for email and SMS, that local presence and its native UK SMS support are practical advantages.
Omnisend tends to cost less at mid-range contact counts and includes pre-built flows that are quicker to deploy, while Klaviyo offers deeper predictive analytics and a more mature Shopify integration. Compare both at your contact count in the table above to see which is cheaper at your list size.
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