Clean, affordable email marketing with a generous free plan and a strong reputation for ease of use.
Best for
UK small businesses wanting affordable, clean email marketing. Free plan for 250 subscribers, with advanced automation on the Power plan.
Every fee we track, grouped by where it applies.
MailerLite is the most popular alternative to Mailchimp for small businesses that find Mailchimp too expensive or too cluttered. The interface is the cleanest in the category, the entry paid tier is among the cheapest, and the free plan covers 250 subscribers and 2,500 monthly emails (recently reduced from its older, more generous limits).
The Comfort plan adds basic automation and the Power plan unlocks advanced workflows, A/B testing, and a custom HTML editor. There is no native SMS, only third-party integrations, which is a limitation for businesses that want email and SMS in one platform. Prices are billed in US dollars and euros, with no native GBP option.
MailerLite was founded in 2010 and is headquartered in Vilnius, Lithuania.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
MailerLite
£14/mo est.
ActiveCampaign
£13/mo est.
Omnisend
£15/mo est.
Mailchimp
£22/mo est.
The same questions UK merchants ask before signing up.
MailerLite starts at £9/mo (Comfort) on the Comfort plan. A generous free plan is also available. MailerLite charges only for active subscribers, so unsubscribed contacts do not inflate your bill.
MailerLite bills in US dollars and euros, with no native pounds (GBP) option, so your invoice in pounds varies with the exchange rate. The table above shows the converted GBP figure at the current rate.
The free plan supports up to 250 active subscribers and includes core campaign tools, automation, signup forms, and landing pages, with a monthly email send allowance. MailerLite branding appears in the footer of free-plan emails and cannot be removed without upgrading.
No. MailerLite does not offer native SMS marketing. SMS can be connected via third-party integrations. UK businesses that need email and SMS in a single platform should consider providers with built-in UK SMS support.
The Comfort plan includes basic multi-step automation, A/B testing, and the core campaign tools. The Power plan unlocks more complex workflow branching, a custom HTML editor, live chat support, and the AI writing assistant for subject lines and email body copy.
Yes. MailerLite provides consent management, one-click unsubscribe, and sender identification tools, and hosts data in the EU, all of which help you meet UK GDPR and PECR requirements.
MailerLite is more affordable and easier to set up, while ActiveCampaign offers more powerful automation, a built-in CRM, and stronger AI and predictive features. For mainly campaign sends with basic welcome or drip sequences, MailerLite covers most needs at a lower cost; for CRM-connected automation, ActiveCampaign is more capable. Compare both at your list size above.
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