Brevo
£0/mo est.
- Entry price
- £6/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- UK SMS
- Yes (UK supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- £0/mo
Brevo
Volume-based pricing that charges per email sent rather than by contact count, suited to large lists with infrequent sends.
- Entry price
- £6/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Integrations
- 60+
- UK SMS
- Yes (UK supported)
Best for
UK businesses with large lists and infrequent sends. Volume-based pricing with unlimited contacts on every plan, billed in GBP.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Unlimited contacts on every paid plan
- Volume-based pricing rewards lean senders
- Free plan up to 300 emails per day
- Native SMS marketing and EU data hosting
Cons
- Pricing logic differs from every competitor, harder to compare
- Daily send cap on the free plan
- A/B testing only on Business
- Slower deliverability reputation than top-tier rivals
About Brevo
Brevo (formerly Sendinblue) takes a different approach to pricing. You pay for the number of emails you send each month, not the number of contacts in your database, so unlimited contacts are included on every paid plan. It bills UK customers in pounds and, as a French company, hosts data in the EU, which makes UK GDPR compliance straightforward.
The Starter plan covers basic sending and the Business plan adds automation, A/B testing, and send-time optimisation. SMS marketing is built in and sends to UK mobiles natively. The model can be much cheaper for businesses with large lists that send occasionally, and more expensive for businesses that send to a small list very frequently.
Brevo was founded in 2012 and is headquartered in Paris, France.
How Brevo compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Kit
£0/mo est.
- Entry price
- £0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- £0/mo
EmailOctopus
£0/mo est.
- Entry price
- £7/mo (Pro)
- Free plan
- Yes (2,500 subscribers, 10,000 emails /mo)
- Automation
- Basic (time-based, Pro)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce (via integrations)
- Est. monthly cost
- £0/mo
ActiveCampaign
£13/mo est.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- UK SMS
- Add-on (paid)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £13/mo
Common questions about Brevo
The same questions UK merchants ask before signing up.
Brevo starts at £6/mo (Starter) on the Starter plan, which covers a set monthly email volume with unlimited contacts. Unlike most competitors, Brevo prices by the number of emails you send each month rather than the number of contacts you store.
Brevo bills UK customers in pounds (GBP). As a French company it hosts data in the EU, which keeps UK GDPR compliance straightforward, and the prices on its UK pricing page are charged in pounds.
Yes. Brevo offers a free plan that allows up to 9000 emails per month, with a daily send cap and unlimited contact storage. The free plan includes Brevo branding on outgoing emails, which can be removed on a paid plan.
Brevo is structured around how many emails you actually send, not how many contacts you store. This makes it particularly cost-effective for businesses with large lists that send infrequently, such as seasonal retailers or event-based senders. If you send to your full list every week, the per-volume model may cost more than a contact-based alternative.
Yes. Brevo supports SMS marketing to UK mobile numbers across its paid plans. SMS credits are purchased separately from the email subscription and are not bundled into the standard monthly price.
Yes. Brevo provides double opt-in tools, one-click unsubscribe, and consent management features that align with UK GDPR and PECR. Its EU data hosting also simplifies data-residency questions for UK businesses.
Brevo stores unlimited contacts on every plan and prices by send volume, while Mailchimp charges per contact (including unsubscribed ones). For businesses with large lists and modest send frequency, Brevo can be significantly cheaper. Compare both at your list size and send frequency in the table above.
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Compare Brevo
Compare Brevo against every other UK provider on price, contract terms, and features.