EmailOctopus
£0/mo est.
- Entry price
- £7/mo (Pro)
- Free plan
- Yes (2,500 subscribers, 10,000 emails /mo)
- Automation
- Basic (time-based, Pro)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce (via integrations)
- Est. monthly cost
- £0/mo
EmailOctopus
A UK-founded, low-cost email platform with a generous free plan and a clean, no-frills interface, popular with creators and small lists.
- Entry price
- £7/mo (Pro)
- Free plan
- Yes (2,500 subscribers, 10,000 emails /mo)
- Integrations
- 20+
- UK SMS
- No
Best for
UK creators and small businesses wanting an affordable, simple email tool with a generous free plan. Email-only and billed in USD.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- UK-founded with a clean, simple interface
- Generous free plan (2,500 subscribers, 10,000 emails)
- Affordable per-subscriber pricing
- Strong deliverability for the price
Cons
- No native SMS marketing
- Smaller integration ecosystem than rivals
- Billed in USD despite UK origin
- Automations are time-based, no advanced visual builder
About EmailOctopus
EmailOctopus is a London-founded email marketing tool built around simplicity and value. The free plan is one of the most generous in the category, covering 2,500 subscribers and 10,000 emails a month, and the paid Pro plan scales affordably by subscriber count.
It focuses on the essentials: campaigns, landing pages, signup forms, and time-based automations. It is email-only with no native SMS, and the integration library is lighter than the bigger platforms, so it suits creators and small businesses that want a straightforward, affordable sender rather than an all-in-one marketing suite. Prices are billed in US dollars.
EmailOctopus was founded in 2014 and is headquartered in London, United Kingdom.
How EmailOctopus compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Brevo
£0/mo est.
- Entry price
- £6/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- UK SMS
- Yes (UK supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- £0/mo
Kit
£0/mo est.
- Entry price
- £0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- £0/mo
ActiveCampaign
£13/mo est.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- UK SMS
- Add-on (paid)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £13/mo
Common questions about EmailOctopus
The same questions UK merchants ask before signing up.
EmailOctopus has a generous free plan, and the paid Pro plan starts at £7/mo (Pro) for a small subscriber list. Pricing scales affordably by subscriber count, and the platform charges only for active subscribers.
Despite being UK-founded, EmailOctopus bills in US dollars, so your invoice in pounds varies with the exchange rate. The table above shows the converted GBP figure at the current rate.
The free plan is one of the most generous in the category, supporting up to 2500 subscribers with a monthly email send allowance. It covers campaigns, landing pages, signup forms, and time-based automations, making it a strong starting point for small lists.
Yes. EmailOctopus is a London-founded email marketing tool built around simplicity and value. For UK businesses that want a locally founded, no-frills sender, it is a natural fit, though note that billing is still in US dollars.
No. EmailOctopus is email-only and does not offer native SMS marketing. UK businesses that need SMS alongside email should consider a multi-channel alternative.
Yes. As a UK-founded platform, EmailOctopus provides consent management, one-click unsubscribe, and sender identification tools that help you meet UK GDPR and PECR requirements.
EmailOctopus is generally cheaper for small lists and has a more generous free plan, while Mailchimp offers a larger template library, a broader integration ecosystem, and bills natively in pounds. Compare both at your subscriber count in the table above.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
Work at EmailOctopus? Claim this listing
Compare EmailOctopus
Compare EmailOctopus against every other UK provider on price, contract terms, and features.