Kit
£0/mo est.
- Entry price
- £0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- £0/mo
Kit
Email marketing built for creators, newsletters, and audience monetisation, with a free plan that scales to 10,000 subscribers.
- Entry price
- £0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Integrations
- 90+
- UK SMS
- No
Best for
UK content creators, newsletter writers, and audience-led businesses. Free up to 10,000 subscribers with one automation, billed in USD.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free plan up to 10,000 subscribers (most generous)
- Built for creators and newsletters
- Clean automation builder
- AI subject line and content tools
Cons
- No native SMS marketing
- Single automation on the free plan
- Less depth for e-commerce stores
- Billed in USD, no native GBP
About Kit
Kit (formerly ConvertKit) is the platform of choice for newsletter writers, content creators, and audience-led businesses. The free plan is the most generous in the category at 10,000 subscribers, although it limits you to a single automation and removes A/B testing.
The Creator plan unlocks unlimited visual automations and the Creator Pro plan adds advanced reporting and subscriber scoring. Kit is less suited to e-commerce stores or businesses needing UK SMS, since neither is a focus and there is no native SMS. Prices are billed in US dollars.
Kit was founded in 2013 and is headquartered in Boise, USA.
How Kit compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Brevo
£0/mo est.
- Entry price
- £6/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- UK SMS
- Yes (UK supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- £0/mo
EmailOctopus
£0/mo est.
- Entry price
- £7/mo (Pro)
- Free plan
- Yes (2,500 subscribers, 10,000 emails /mo)
- Automation
- Basic (time-based, Pro)
- UK SMS
- No
- E-commerce
- Shopify, WooCommerce (via integrations)
- Est. monthly cost
- £0/mo
ActiveCampaign
£13/mo est.
- Entry price
- £13/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- UK SMS
- Add-on (paid)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- £13/mo
Common questions about Kit
The same questions UK merchants ask before signing up.
Kit has a free Newsletter plan that is free up to 10000 subscribers. The paid Creator plan adds unlimited automations, advanced reporting, and removes Kit branding; its cost scales with your subscriber count (see the comparison table on this page for current GBP pricing).
Kit bills in US dollars, with no native pounds (GBP) option, so your invoice in pounds varies with the USD to GBP exchange rate. The table above shows the converted GBP figure at the current rate.
The free Newsletter plan supports up to 10000 subscribers and includes unlimited email sends, signup forms, and one active automation. A/B testing and advanced reporting require the paid Creator Pro plan. This is the most generous free subscriber limit in the category.
Kit is designed for creators, newsletter writers, bloggers, podcasters, and anyone who builds a following as the core of their business. Its generous free plan makes it an excellent starting point for early-stage UK newsletters. It is less suited to product-based e-commerce stores that need purchase-triggered flows.
No. Kit does not offer native SMS marketing. The platform is focused entirely on email and newsletter delivery. UK businesses that need SMS alongside email should look at multi-channel alternatives.
Yes. Kit provides consent management, one-click unsubscribe, and sender identification tools that help you meet UK GDPR and PECR requirements for permission-based email and newsletter marketing.
Kit's free plan supports far more subscribers than Mailchimp's and is optimised for newsletter and creator workflows, while Mailchimp has a broader template library and a larger integration ecosystem. For a content creator or newsletter, Kit is the more purpose-built choice. Compare both at your subscriber count in the table above.
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Compare Kit
Compare Kit against every other UK provider on price, contract terms, and features.