What Pipedrive costs
Pipedrive is a per-seat CRM. There is no base subscription, no minimum seat count and no free plan, so the arithmetic is unusually simple: you pay your plan's seat price, multiplied by the number of people using it. The entry Lite plan starts at £14/user/mo, the platform fee on top is £0, and the onboarding fee is None. Plans and pricing checked July 2026, and every figure on this page is pulled live from our database rather than typed in by hand.
One thing to budget for: the headline seat rate assumes annual billing. Paying month to month costs meaningfully more per seat, and that is the most common surprise on a first Pipedrive invoice. Pipedrive publishes a pound rate card of its own, so the prices here are the ones a business in the United Kingdom is actually quoted rather than a converted dollar figure.
Contacts are free. Pipedrive's contact limit is Unlimited, so a database of 100,000 people costs exactly what a database of 100 costs. That is the opposite of HubSpot, where marketing contacts are a billed axis in their own right, and it is the single biggest reason a data-heavy sales team ends up cheaper on Pipedrive.
Pipedrive plans explained
Pipedrive renamed its tiers in 2025, so older guides still quote plans that no longer exist. The current ladder is Lite, Growth, Premium and Ultimate, and each step up raises the price of every seat, not just one.
Lite is the entry plan at £14/user/mo. It carries what Pipedrive is genuinely best at: an unlimited visual deal pipeline (Yes (best-in-class)), contact and email sync, activity tracking and the AI Sales Assistant. For a small team that wants to stop losing deals in a spreadsheet, Lite is enough.
Growth is where automation appears. Our data records Pipedrive's workflow automation as Yes (Growth+) and its marketing automation as Growth+, so sequences, triggered follow-ups and stage-based email all sit above Lite. If you need any of them, price the Growth seat, not the Lite one, or you will compare the wrong number.
Premium brings forecasting, team management, revenue projections and tighter permissions, and is where mid-sized sales teams tend to settle. Ultimate is the top tier, with the deepest security controls, custom permission sets and priority support. Whichever rung you land on, the shape of the bill is the same: that plan's seat price times your headcount, with nothing underneath it.
The add-ons that move the bill
The seat price is not always the whole bill. Pipedrive sells its extras separately, and this is where the quote and the invoice part company.
Email marketing is the big one: our data lists it as Add-on (Campaigns), so bulk campaigns are a paid Campaigns add-on rather than part of the CRM. LeadBooster (chatbot, live chat, web forms, prospector), Projects and Smart Docs are all sold the same way. None is expensive alone, but a team that switches on two or three pays appreciably more than the seat price implies. If you need campaigns bundled in, that changes the comparison, and the live table on this page will show it.
Pipedrive, UK GDPR and where your data sits
For a business in the United Kingdom, where the CRM keeps your customer data matters as much as the price. Pipedrive's data residency is EU hosting, which keeps a UK sales team inside a familiar data-protection regime and makes the UK GDPR paperwork straightforward. It is a European company (founded in Estonia), which is why its EU hosting is the default rather than an enterprise upgrade, and that is a quiet advantage over US-hosted rivals for anyone whose procurement process asks the question.
Pipedrive vs HubSpot pricing
This is the comparison most buyers in the United Kingdom actually run, and the two products price on completely different axes.
HubSpot leads with a free CRM (Yes (2 users, 1,000 contacts)) and an entry seat price of £18/seat/mo, so on paper it starts cheaper than Pipedrive, which has no free plan at all (No). But HubSpot's free plan is capped on users and marketing contacts, and the contact limit on its entry paid tier is 1,000 (Starter). Cross that line and the bill rises even if you never added a salesperson. HubSpot's higher tiers also carry an onboarding fee (None (Starter)), where Pipedrive's is None.
The rule of thumb: HubSpot wins on price for a tiny team with a small list, or where you want marketing automation bundled rather than bolted on. Pipedrive wins, and is far more predictable, for a real sales team with a large contact database, because seats are the only axis that moves. Run both through the calculator above at your own headcount and contact count, because the crossover point shifts with both.
Who Pipedrive suits
Pipedrive fits small and mid-sized sales teams (its target market is SMB) that sell through a pipeline: agencies, wholesalers, recruiters, B2B services. If your day is deals, stages and follow-ups, it is the least painful interface in the category, and reps actually use it, which is the only CRM metric that has ever mattered.
It suits you less if you want one platform for marketing, sales and service, if you are a sole trader who would rather start on a free tier, or if bulk email needs to be built in rather than bought as an add-on.
Where Pipedrive falls short
There is no free plan, and no way around it: every seat is paid from day one. Automation is gated to Growth and above, so the Lite price is often not the price you end up paying. Email marketing is an add-on rather than a feature. Support is Business hours, thinner than the round-the-clock chat some rivals offer. And the seat model that makes Pipedrive so predictable also means it scales linearly: double the sales team and you exactly double the bill, with no volume relief.
Cheaper Pipedrive alternatives
Pipedrive is not the cheapest CRM in the United Kingdom, and two rivals undercut it on the entry seat price.
Zoho CRM starts at £9.30/user/mo and runs a genuinely free plan (Yes (3 users, 5,000 contacts)), which makes it the cheapest serious way in for a small team, although the interface is busier and setup takes longer. Monday CRM starts at £10/seat/mo, but mind the seat minimum: it enforces 3 seats, so its real floor is higher than the headline suggests, where Pipedrive's minimum is None. HubSpot is the free-tier alternative covered above.
How we priced this
Every price on this page comes from our database, not from a vendor's marketing page or a review site's cached tier list. We store Pipedrive's pound rate card natively, so what you see is what a buyer in the United Kingdom is quoted, and the calculator above costs it against your real seat count alongside every other CRM we track. Prices were last checked on the date shown at the top of this page. We earn a commission if you sign up through our link, which never changes the numbers or the order they appear in.