HubSpot
£90/mo est.
- Per user
- £18/seat/mo
- Free tier
- Yes (2 users, 1,000 contacts)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- £90/mo
HubSpot
CRM platform with a genuinely free-forever tier and the largest app ecosystem, built to scale from startup to enterprise.
- Per user
- £18/seat/mo
- Free tier
- Yes (2 users, 1,000 contacts)
- Integrations
- 1,000+
- Onboarding
- None (Starter)
Best for
UK businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier.
Pricing breakdown
All prices in GBPLast verified 5 August 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free CRM for up to 2 users and 1,000 contacts
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- Bills in GBP with a London office and EU data hosting
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the more generous on the market, covering up to 2 users and 1,000 contacts, which makes it a common starting point for UK businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat and bills in pounds, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
How HubSpot compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Copper
£85.90/mo est.
- Per user
- £18/seat
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- £85.90/mo
ActiveCampaign
£82.80/mo est.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- £82.80/mo
Salesforce
£100/mo est.
- Per user
- £20/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- £100/mo
HubSpot head-to-head comparisons
Common questions about HubSpot
The same questions UK merchants ask before signing up.
Yes. HubSpot's free plan is permanent. It is Yes (2 users, 1,000 contacts) and includes contact and deal management, email tracking, and basic reporting. It is not a time-limited trial, and no credit card is required to start.
HubSpot's Starter plan begins at £18/seat/mo, with no separate monthly base fee (£0) and no mandatory onboarding fee at that tier (None (Starter)). Costs rise significantly at higher tiers, which also carry a mandatory onboarding fee, so check the comparison table for current figures across all plans.
The Starter plan includes 25,000 (Starter) marketing contacts; CRM contacts without marketing activity remain unlimited even on the free plan. This limit only becomes relevant once you start sending bulk marketing emails or running automated campaigns rather than plain sales outreach.
Yes. HubSpot's data residency is EU hosting, and support is available 24/7 chat, useful for UK teams needing help outside standard business hours. Its target market spans SMB to Enterprise, from single-person startups to large enterprise deployments.
HubSpot connects with 1,000+ tools via its App Marketplace, one of the largest ecosystems in this comparison. Key connections include Gmail, Outlook, Slack, Xero, and QuickBooks, alongside most major marketing and e-commerce platforms UK businesses already run.
HubSpot's AI capability is Native + add-ons (Breeze), spanning content generation, chatbots, and predictive lead scoring, with the deepest features gated behind paid add-ons. Its MCP support is Native MCP (official, beta), an official first-party connection, though still in beta, for linking AI agents to your HubSpot data.
HubSpot is generally easier to set up, with a permanent free plan and a shallower learning curve. Salesforce offers deeper customisation and reporting but carries a higher total cost of ownership and usually needs a consultant to implement well. Most UK SMBs find HubSpot delivers enough capability at a lower total cost, while Salesforce suits more complex, multi-team requirements.
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