Pipedrive
£70/mo est.
- Per user
- £14/user/mo
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- £70/mo
Pipedrive
A sales-first CRM known for the clearest visual pipeline, popular with UK small and mid-sized sales teams, billed in GBP.
- Per user
- £14/user/mo
- Free tier
- No
- Integrations
- 400+
- Onboarding
- None
Best for
UK sales teams wanting the best visual pipeline management. Simple, focused, and good value at the Lite tier.
Pricing breakdown
All prices in GBPLast verified 5 August 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Best-in-class visual sales pipeline
- Simple, focused, and quick to set up
- Good value at the entry Lite tier
- 400+ integrations, billed in GBP
Cons
- No permanent free plan, only a 14-day trial
- Marketing automation only from the Growth tier
- Reporting is lighter than Salesforce or HubSpot
- Add-ons like LeadBooster cost extra
About Pipedrive
Pipedrive is built around the sales pipeline, and it shows. The visual deal board is the clearest in the category, and the product stays focused on helping reps move deals forward rather than piling on features. It bills UK customers in pounds with EU data hosting.
It is quick to set up and good value at the entry tier. In July 2025 Pipedrive renamed its plans (Essential is now Lite, Advanced is now Growth), and the heavier automation and reporting features only appear on the higher plans.
Pipedrive was founded in 2010 and is headquartered in Tallinn, Estonia.
How Pipedrive compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Capsule CRM
£70/mo est.
- Per user
- £14/user
- Free tier
- Yes (2 users, 250 contacts)
- Marketing automation
- Growth+
- Integrations
- 60+ (Xero, QBO)
- Pipeline
- Yes
- Est. monthly cost
- £70/mo
Zoho CRM
£60/mo est.
- Per user
- £12/user/mo
- Free tier
- Yes (3 users, 5,000 contacts)
- Marketing automation
- Professional+
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- £60/mo
ActiveCampaign
£82.80/mo est.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- £82.80/mo
Pipedrive head-to-head comparisons
Common questions about Pipedrive
The same questions UK merchants ask before signing up.
Pipedrive starts at £14/user/mo on the Lite plan, with no minimum contract and no onboarding fee (None). There is no separate monthly base fee (£0), and contacts are uncapped (Unlimited) from the entry tier.
No, Pipedrive does not offer a free plan. A 14-day trial is available without a credit card, which is enough to test its pipeline view against a real sales process. If a free-forever option matters, Zoho CRM, Freshsales, and HubSpot all publish a genuine free tier.
Yes. Pipedrive's data residency is EU hosting, which suits UK businesses that want their sales data to stay within Europe under UK GDPR. Support runs during Business hours.
Pipedrive's pipeline management is Yes (best-in-class), built around a kanban-style deal board that gives reps an immediate, drag-and-drop view of every deal in progress. Its target market is SMB, and it is popular with UK sales teams that want clarity and simplicity over a sprawling feature set.
Pipedrive connects with 400+ tools including Gmail, Outlook, Xero, and QuickBooks. Workflow automation is Yes (Growth+), and marketing automation such as email sequences is available from Growth+ plans, not on the entry Lite tier.
Pipedrive's built-in AI capability is Native (AI Sales Assistant), which surfaces deal insights and suggested next actions inside the pipeline view. For connecting external AI agents, its MCP support is Via 3rd-party (Zapier), so Zapier is currently the practical route rather than a first-party MCP server.
Pipedrive holds a 4.5-star rating on Capterra from 3,055 reviews. Reviewers consistently praise the visual pipeline for its simplicity, while noting that deeper marketing automation and reporting require stepping up beyond the entry Lite plan.
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