Pipedrive

A sales-first CRM known for the clearest visual pipeline, popular with UK small and mid-sized sales teams, billed in GBP.

Per user
£14/user/mo
Free tier
No
Integrations
400+
Onboarding
None

Best for

UK sales teams wanting the best visual pipeline management. Simple, focused, and good value at the Lite tier.

Pricing breakdown

All prices in GBPLast verified 19 June 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Best-in-class visual sales pipeline
  • Simple, focused, and quick to set up
  • Good value at the entry Lite tier
  • 400+ integrations, billed in GBP

Cons

  • No permanent free plan, only a 14-day trial
  • Marketing automation only from the Growth tier
  • Reporting is lighter than Salesforce or HubSpot
  • Add-ons like LeadBooster cost extra

About Pipedrive

Pipedrive is built around the sales pipeline, and it shows. The visual deal board is the clearest in the category, and the product stays focused on helping reps move deals forward rather than piling on features. It bills UK customers in pounds with EU data hosting.

It is quick to set up and good value at the entry tier. In July 2025 Pipedrive renamed its plans (Essential is now Lite, Advanced is now Growth), and the heavier automation and reporting features only appear on the higher plans.

Pipedrive was founded in 2010 and is headquartered in Tallinn, Estonia.

How Pipedrive compares

Side-by-side with the closest alternatives by estimated cost.

Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.

Pipedrive

£70/mo est.

Per user
£14/user/mo
Free tier
No
Marketing automation
Growth+
Integrations
400+
Pipeline
Yes (best-in-class)
Est. monthly cost
£70/mo

Capsule CRM

£90/mo est.

Per user
£18/user/mo
Free tier
Yes (2 users)
Marketing automation
Growth+
Integrations
60+ (Xero, QBO)
Pipeline
Yes
Est. monthly cost
£90/mo

Monday CRM

£50/mo est.

Per user
£10/seat/mo
Free tier
Yes (2 users)
Marketing automation
Pro+
Integrations
200+
Pipeline
Yes
Est. monthly cost
£50/mo

Zoho CRM

£47/mo est.

Per user
£9.30/user/mo
Free tier
Yes (3 users)
Marketing automation
Professional+
Integrations
1,000+
Pipeline
Yes
Est. monthly cost
£47/mo

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