ActiveCampaign
£82.80/mo est.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- £82.80/mo
ActiveCampaign
CRM combined with best-in-class email marketing automation, priced by contact count rather than per user, and billed in GBP.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Integrations
- 870+
- Onboarding
- None
Best for
UK businesses wanting CRM combined with best-in-class email marketing automation. Priced per contact, not per user.
Pricing breakdown
All prices in GBPLast verified 5 August 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Industry-leading marketing automation
- Priced per contact, so extra users cost nothing
- Strong predictive and AI features
- Bills in GBP, 870+ integrations
Cons
- Per-contact pricing grows as your list grows
- No free plan, only a 14-day trial
- Sales CRM is lighter than dedicated tools
- More a marketing tool than a pure sales CRM
About ActiveCampaign
ActiveCampaign is best known for marketing automation, and its CRM is built to sit alongside that strength. If your priority is nurturing contacts with sophisticated email and automation, few tools match it, which makes it the natural answer to "CRM with email marketing".
Its pricing model is unusual: you pay by the number of contacts in your database, not by the number of users, so adding team members costs nothing. It bills UK customers in pounds. The flip side is that costs climb as your contact list grows, and the sales CRM itself is lighter than dedicated tools like Pipedrive.
ActiveCampaign was founded in 2003 and is headquartered in Chicago, USA.
How ActiveCampaign compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Copper
£85.90/mo est.
- Per user
- £18/seat
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- £85.90/mo
HubSpot
£90/mo est.
- Per user
- £18/seat/mo
- Free tier
- Yes (2 users, 1,000 contacts)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- £90/mo
Pipedrive
£70/mo est.
- Per user
- £14/user/mo
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- £70/mo
ActiveCampaign head-to-head comparisons
Common questions about ActiveCampaign
The same questions UK merchants ask before signing up.
ActiveCampaign is priced per contact rather than per user, so adding team members never increases your bill: Per contact (from £13/mo). The Starter plan covers up to 1,000 (Starter entry), with cost rising through published tiers as your contact list grows. There is no separate monthly base fee on top of that (£0).
No, ActiveCampaign does not have a free plan. A 14-day trial is available on every tier so you can test the full feature set, including its marketing automation, before subscribing. Billing is monthly or annually, with an annual commitment typically working out cheaper per month.
Yes. ActiveCampaign is EU/US hosting, so UK buyers see and pay pound prices rather than converting from US dollars at checkout. This removes the exchange-rate uncertainty that affects several other CRMs in this comparison, such as Copper and Insightly, which bill in US dollars.
ActiveCampaign combines a sales pipeline with marketing automation that is generally considered best-in-class, rather than treating email as an afterthought. Multi-step visual workflows, predictive sending, and lead scoring are all native. It connects with 870+ tools, covering most UK accounting, e-commerce, and email platforms, though its sales pipeline alone is lighter than dedicated tools such as Pipedrive.
Yes. Among its 870+ connections are Shopify, WooCommerce, Xero, and most mainstream email and helpdesk platforms. Native two-way sync is available for the most common tools, with Zapier extending reach to less common ones. This breadth is one of the wider integration libraries in this CRM comparison.
ActiveCampaign's AI features are Native (Active Intelligence), covering predictive sending and content generation inside its automation builder. For connecting external AI assistants and agents, its MCP support is Native MCP (official), meaning AI tools can query and act on your ActiveCampaign data through a first-party server rather than a third-party workaround.
ActiveCampaign holds a 4.6-star rating on Capterra from 2,528 reviews, one of the stronger review counts in this comparison. Users consistently rate its marketing automation depth highly, while some note the core sales pipeline is less full-featured than pipeline-first tools such as Pipedrive.
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