ActiveCampaign
£13/mo est.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Marketing automation
- Yes (best-in-class)
- Integrations
- 870+
- Pipeline
- Yes
- Est. monthly cost
- £13/mo
ActiveCampaign
CRM combined with best-in-class email marketing automation, priced by contact count rather than per user, and billed in GBP.
- Per user
- Per contact (from £13/mo)
- Free tier
- No
- Integrations
- 870+
- Onboarding
- None
Best for
UK businesses wanting CRM combined with best-in-class email marketing automation. Priced per contact, not per user.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Industry-leading marketing automation
- Priced per contact, so extra users cost nothing
- Strong predictive and AI features
- Bills in GBP, 870+ integrations
Cons
- Per-contact pricing grows as your list grows
- No free plan, only a 14-day trial
- Sales CRM is lighter than dedicated tools
- More a marketing tool than a pure sales CRM
About ActiveCampaign
ActiveCampaign is best known for marketing automation, and its CRM is built to sit alongside that strength. If your priority is nurturing contacts with sophisticated email and automation, few tools match it, which makes it the natural answer to "CRM with email marketing".
Its pricing model is unusual: you pay by the number of contacts in your database, not by the number of users, so adding team members costs nothing. It bills UK customers in pounds. The flip side is that costs climb as your contact list grows, and the sales CRM itself is lighter than dedicated tools like Pipedrive.
ActiveCampaign was founded in 2003 and is headquartered in Chicago, USA.
How ActiveCampaign compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
HubSpot
£0/mo est.
- Per user
- £18/seat/mo
- Free tier
- Yes (unlimited users)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- £0/mo
Copper
£34/mo est.
- Per user
- £7/seat
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- £34/mo
Freshsales
£45/mo est.
- Per user
- £9/user/mo
- Free tier
- Yes (3 users)
- Marketing automation
- Yes (Growth+)
- Integrations
- 200+
- Pipeline
- Yes
- Est. monthly cost
- £45/mo
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Compare ActiveCampaign against every other UK provider on price, contract terms, and features.