Capsule CRM
£90/mo est.
- Per user
- £18/user/mo
- Free tier
- Yes (2 users)
- Marketing automation
- Growth+
- Integrations
- 60+ (Xero, QBO)
- Pipeline
- Yes
- Est. monthly cost
- £90/mo
Capsule CRM
A simple, affordable CRM built in Manchester for UK small businesses, with native GBP billing, Xero and QuickBooks integrations, and a genuinely useful free plan.
- Per user
- £18/user/mo
- Free tier
- Yes (2 users)
- Integrations
- 60+ (Xero, QBO)
- Onboarding
- None
Best for
UK small businesses and sole traders wanting a straightforward, locally supported CRM that connects to their accounting software without enterprise complexity.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- UK company with UK support and native GBP pricing
- Very easy to learn, simple by design
- Generous free plan (2 users, 250 contacts)
- Tight Xero, QuickBooks, and FreeAgent integrations
Cons
- Contact limits on the lower tiers
- Fewer deep customisation and reporting options than Salesforce or HubSpot
- Not built for large or complex sales operations
- Smaller third-party app ecosystem than the US giants
About Capsule CRM
Capsule is a UK-native CRM made by Zestia in Manchester, designed to be simple, affordable, and locally supported. It bills natively in GBP with no FX exposure, integrates tightly with UK accounting tools (Xero, QuickBooks, FreeAgent), and is fully UK-GDPR compliant, which makes it the natural pick for UK small businesses that want something straightforward and local.
It covers contact and pipeline management, email integration, projects on the Growth tier and above, and AI features on paid plans, with a free plan for up to 2 users and 250 contacts. It is not built for large or complex enterprise sales operations.
Capsule CRM was founded in 2009 and is headquartered in Manchester, United Kingdom.
How Capsule CRM compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Salesforce
£100/mo est.
- Per user
- £20/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- £100/mo
Insightly
£108/mo est.
- Per user
- £22/user
- Free tier
- No
- Marketing automation
- Add-on
- Integrations
- 250+
- Pipeline
- Yes
- Est. monthly cost
- £108/mo
Pipedrive
£70/mo est.
- Per user
- £14/user/mo
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- £70/mo
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