Keap
£310/mo est.
- Per user
- £29/user/mo above the 2 included
- Free tier
- No
- Marketing automation
- Yes
- Integrations
- Zapier + API
- Pipeline
- Yes
- Est. monthly cost
- £310/mo
Keap
An automation-first CRM for small service businesses, sold as one bundled platform rather than a cheap entry seat.
- Per user
- £29/user/mo above the 2 included
- Free tier
- No
- Integrations
- Zapier + API
- Onboarding
- £1,121 one-time (Ignite Implementation Package)
Best for
Small UK service businesses that want deep marketing automation and their whole customer lifecycle in one platform, and can absorb both a much higher entry cost and USD billing.
Pricing breakdown
All prices in GBPLast verified 11 July 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Marketing and sales automation built into the core product, not sold as an add-on
- One platform for campaigns, email, booking, quotes and invoices
- Plan price includes 2 users, so small teams are not charged per seat from the first user
- Dedicated Customer Success Manager included
Cons
- Much more expensive to start than most small business CRMs
- An implementation package is required on top of the subscription
- Contact allowances are small, and extra contacts add a monthly charge
- Billed in USD, with no GBP pricing
- Built-in phone and texting are US only
About Keap
Keap (formerly Infusionsoft) builds its CRM around marketing and sales automation rather than treating automation as an upsell. Campaign building, email marketing, landing pages, appointment booking, quotes and invoicing all sit in the one platform, which suits a small service business that wants to run its whole customer lifecycle in a single tool instead of stitching several together.
The trade-off is the entry price and the way it is sold. Keap starts far above the usual small business CRM, the plan bundles a fixed number of users and contacts rather than charging a low per-seat fee, and an implementation package is required on top of the subscription in the first year. Keap does not price in pounds: it bills in US dollars everywhere, so a UK buyer carries the exchange rate. The built-in phone line and text messaging are available only in the United States.
Keap was founded in 2001 and is headquartered in Chandler, USA.
How Keap compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Insightly
£108/mo est.
- Per user
- £22/user
- Free tier
- No
- Marketing automation
- Add-on
- Integrations
- 250+
- Pipeline
- Yes
- Est. monthly cost
- £108/mo
Salesforce
£100/mo est.
- Per user
- £20/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- £100/mo
Copper
£86/mo est.
- Per user
- £17/seat
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- £86/mo
Common questions about Keap
The same questions UK merchants ask before signing up.
Keap does not sell a cheap entry seat. The entry plan is £223/mo (Ignite, includes 2 users and 1,500 contacts), and extra users are £29/user/mo above the 2 included. The plan price also rises with your contact count, so the two things that drive your bill are how many contacts you hold and how many seats you need beyond the two the plan already covers.
No. Keap has no free tier. It offers a free trial that does not require a credit card, but every ongoing plan is paid. If a free plan matters to you, HubSpot and Zoho CRM both have one, and Capsule CRM starts at a small fraction of Keap's entry price.
Yes. Keap charges £1,121 one-time (Ignite Implementation Package) on top of the subscription, and its own pricing page asks "Why is a Keap implementation package required?", so it is a mandatory first-year cost rather than an optional service. Budget for it: on the entry plan it adds more than a third again to what you pay Keap in year one, and it is the single most commonly missed number when people compare Keap against a cheaper CRM.
No. Keap bills in US dollars everywhere, including the United Kingdom, and publishes no pound pricing. It is the only CRM in this comparison that does not localise its prices, so a UK buyer carries the exchange rate and any card conversion fee on top of the headline figure. The comparison table converts Keap to pounds at the latest recorded rate so it can be compared like for like.
Keap adds a published charge for the extra contacts, stepping up in blocks rather than per contact. It starts small and climbs steadily as the list grows, and because the entry plan's contact allowance is modest, a business with a large marketing list will reach it quickly. Above 50,000 contacts Keap asks you to contact its sales team. The calculator on this page already applies that ladder, so the estimated cost moves when you change the contact count.
No. Keap's dedicated business phone line and its text message marketing are United States only, on Keap's own feature list. UK businesses can use everything else in the platform, including the campaign builder, email marketing, landing pages, booking, quotes and invoices, but the calling and texting tools are simply unavailable. If SMS marketing is central to your plans, that is a reason to look elsewhere.
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