Salesforce
£100/mo est.
- Per user
- £20/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- £100/mo
Salesforce
The most powerful and customisable CRM on the market, built for teams that need depth and are ready to invest in it.
- Per user
- £20/user/mo
- Free tier
- No
- Integrations
- 5,000+
- Onboarding
- None
Best for
UK teams from small to enterprise needing maximum customisation. Starter Suite is an affordable entry; the upper editions are the most powerful and the most expensive.
Pricing breakdown
All prices in GBPLast verified 17 June 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Unmatched customisation and configurability
- Largest marketplace with 5,000+ apps on AppExchange
- Powerful automation, reporting, and Einstein AI
- Affordable GBP-priced Starter Suite to begin
Cons
- Steep learning curve on the higher editions
- Highest total cost of ownership at the top end
- Many capabilities require paid add-ons or separate products
- Enterprise rollouts often need a consultant
About Salesforce
Salesforce is the market leader and the most configurable CRM available. Almost any sales process, automation, or report can be built, and the AppExchange marketplace offers more integrations than any rival. Its Starter Suite gives UK small businesses an affordable, GBP-priced way in.
That power comes with complexity and cost. Most teams need help to implement the higher editions well, many capabilities are sold as separate products or add-ons, and the total cost of ownership at the top end is the highest in this comparison.
Salesforce was founded in 1999 and is headquartered in San Francisco, USA.
How Salesforce compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Insightly
£108/mo est.
- Per user
- £22/user
- Free tier
- No
- Marketing automation
- Add-on
- Integrations
- 250+
- Pipeline
- Yes
- Est. monthly cost
- £108/mo
Capsule CRM
£90/mo est.
- Per user
- £18/user/mo
- Free tier
- Yes (2 users)
- Marketing automation
- Growth+
- Integrations
- 60+ (Xero, QBO)
- Pipeline
- Yes
- Est. monthly cost
- £90/mo
Pipedrive
£70/mo est.
- Per user
- £14/user/mo
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- £70/mo
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