Salesforce
£100/mo est.
- Per user
- £20/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- £100/mo
Salesforce
The most powerful and customisable CRM on the market, built for teams that need depth and are ready to invest in it.
- Per user
- £20/user/mo
- Free tier
- No
- Integrations
- 5,000+
- Onboarding
- None
Best for
UK teams from small to enterprise needing maximum customisation. Starter Suite is an affordable entry; the upper editions are the most powerful and the most expensive.
Pricing breakdown
All prices in GBPLast verified 5 August 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Unmatched customisation and configurability
- Largest marketplace with 5,000+ apps on AppExchange
- Powerful automation, reporting, and Einstein AI
- Affordable GBP-priced Starter Suite to begin
Cons
- Steep learning curve on the higher editions
- Highest total cost of ownership at the top end
- Many capabilities require paid add-ons or separate products
- Enterprise rollouts often need a consultant
About Salesforce
Salesforce is the market leader and the most configurable CRM available. Almost any sales process, automation, or report can be built, and the AppExchange marketplace offers more integrations than any rival. Its Starter Suite gives UK small businesses an affordable, GBP-priced way in.
That power comes with complexity and cost. Most teams need help to implement the higher editions well, many capabilities are sold as separate products or add-ons, and the total cost of ownership at the top end is the highest in this comparison.
Salesforce was founded in 1999 and is headquartered in San Francisco, USA.
How Salesforce compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Insightly
£108.35/mo est.
- Per user
- £22/user
- Free tier
- No
- Marketing automation
- Add-on
- Integrations
- 250+
- Pipeline
- Yes
- Est. monthly cost
- £108.35/mo
HubSpot
£90/mo est.
- Per user
- £18/seat/mo
- Free tier
- Yes (2 users, 1,000 contacts)
- Marketing automation
- Yes (Starter+)
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- £90/mo
Copper
£85.90/mo est.
- Per user
- £18/seat
- Free tier
- No
- Marketing automation
- Professional+
- Integrations
- 100+ (Google focus)
- Pipeline
- Yes
- Est. monthly cost
- £85.90/mo
Common questions about Salesforce
The same questions UK merchants ask before signing up.
Salesforce starts at £20/user/mo on the Starter Suite, with no separate monthly base fee (£0) and no onboarding fee (None) on the self-serve entry tier. Pricing requires an Annual contract, and costs rise substantially on higher tiers, where many advanced capabilities also require paid add-ons.
No, Salesforce does not offer a free plan for its main CRM products; every paid tier requires an annual contract. A free trial is available so you can evaluate the Starter Suite before committing.
Yes. Salesforce's data residency is UK/EU hosting, which supports UK GDPR data-location requirements without needing international transfer safeguards. Support is available during Business hours.
Salesforce can be used by small businesses on the Starter Suite, but it carries a steeper learning curve and higher total cost of ownership than SMB-focused alternatives such as Pipedrive or Zoho CRM. Implementation often benefits from a consultant for anything beyond basic setup, so factor that into your total cost before committing.
Salesforce's AI capability is Native + add-ons (Einstein, Agentforce), covering predictive lead scoring, opportunity insights, and generative email drafting, with the most advanced Agentforce features sold as a paid add-on. Its MCP support is Native MCP (official), a first-party connection for linking AI agents directly to your Salesforce data.
Salesforce connects with 5,000+ apps via its AppExchange marketplace, the largest ecosystem of any CRM in this comparison. This includes native integrations with Gmail, Outlook, and Slack, alongside thousands of industry-specific applications, though many AppExchange apps carry their own separate subscription cost.
Salesforce offers more customisation, deeper reporting, and greater scalability for complex requirements, while HubSpot is easier to set up and has a genuine free tier. Most UK SMBs and mid-market teams find HubSpot delivers sufficient capability at a lower total cost. Salesforce becomes the better choice once a business has complex, multi-team CRM requirements or heavy reporting demands, reflected in its All sizes positioning.
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